Performance Marketing

View-Through Conversion

Definition

What is View-Through Conversion?

Conversion attributed to an impression that was seen but not clicked, within a defined window (typically 1-30 days). Common in YouTube, Display, and Meta reporting. Treat with caution; can overstate channel contribution.

Related terms

Cross-linked concepts

Attribution Window

The time period during which a touchpoint can be credited with a conversion. Common windows: 1-day click, 7-day click, 28-day click. Different windows produce dramatically different ROAS numbers, be consistent across reports.

Same category

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