221+ free resources · always free · no signup

Free marketing resources
for founders in 2026.

16 downloadable templates, 8 free online courses, 28 field-note articles, 121+ defined terms, 48+ FAQ answers, 8 head-to-head comparisons. Every page indexed by Google, structured for ChatGPT and Perplexity citation, schema-rich.

State of GEO 2026.

Citation benchmarks across ChatGPT, Perplexity, Gemini, Claude, and Copilot. 50 paid client engagements + 200 control sites. Open methodology. Cite it directly.

Read the report

Six hubs

Pick where you want to start.

Each hub indexed by Google, optimized for ChatGPT and Perplexity citation, schema-rich, free. No signup. No paywall.

28 posts

Blog

Field notes for marketers, founders, growth ops. Atomic facts, citation-ready, written for ranking and AI quoting.

8 tracks · free

Free online courses

8 structured tracks across GEO, performance marketing, AI ops, outbound, CRO, strategy, creative, and social. No signup.

16 templates

Templates

Branded, downloadable HTML templates. 22-point GEO checklist, 9-point tracking audit, ICP builder, cold-email sequences, and more.

121 terms

Marketing glossary

Every GEO, AEO, SEO, performance, automation, outbound, CRO, and analytics term defined the way founders and marketers actually use it.

8 breakdowns

Compare

Honest head-to-heads. GEO vs SEO, in-house vs agency, n8n vs Zapier, Apollo vs Clay, fractional CMO vs full-time hire.

48 answers

FAQ

Schema-rich answers structured for ChatGPT, Perplexity, Gemini, and Google AI Overviews to extract directly.

Free downloadable templates

Six templates you can ship this week.

See all 16 templates

GEOHTML

GEO Content Checklist

Score any page across 22 GEO signals in under 30 minutes. The same audit Xpand runs before publishing.

Open template →Download

GEOMarkdown

llms.txt Starter Template

The exact llms.txt structure Xpand uses on xpandmedia.io. Copy, swap your entity facts, ship.

Open template →Download

GEOMarkdown

FAQPage + HowTo Schema Snippets

Validated JSON-LD you can paste today. The same schemas Xpand ships on every service and city page.

Open template →Download

PerformanceHTML

9-Point Tracking Audit

Find every broken event, double count, and silent attribution loss in 90 minutes.

Open template →Download

B2B OutboundHTML

ICP Builder Worksheet

Stop pitching everyone. The 12-field ICP definition that turns cold outbound into qualified meetings.

Open template →Download

B2B OutboundHTML

Cold Email Sequence Templates

The exact sequences Xpand ships for B2B outbound clients. Copy, swap your ICP context, send.

Open template →Download

Latest field notes

Three deep dives the editorial team just shipped.

See all posts

AI Automation

AI automation for B2B SaaS: 12 workflows that replace a marketing coordinator (2026)

12 production AI-automation workflows Xpand Media deploys across B2B SaaS engagements: weekly reporting, lead routing, named-account research, CRM hygiene, AI-qualified outbound, content briefing, social posting, customer support triage, and more. Each workflow includes the tools, the integration pattern, and the measured hours-saved benchmark from Q1 2026 deployments.

Editorial team·May 12, 202614 min

GEO

Claude AI search vs Google AI Overviews: the 2026 citation showdown

Anthropic's Claude with web search and Google's AI Overviews have different citation mechanics in 2026. Claude weights source-quality, content depth, and recent sources. Google AI Overviews weights top SERP rank, Featured Snippet eligibility, and Knowledge Graph grounding. This is the head-to-head comparison, with Xpand's tracking data across 14 client domains, and the playbook for getting cited in both.

Editorial team·May 12, 202613 min

GEO

Perplexity visibility reset 2026: the 7-day recovery playbook

Perplexity AI tightened source-quality and named-byline weighting in 2026, causing measurable drops in share-of-citation for brands without structural signals (named bylines, visible dates, atomic facts, named-entity authority). This playbook is the 7-day recovery — what to do on each day, what to check, and how to measure the bounce.

Editorial team·May 12, 202612 min

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The strategy call walks the templates, the tracking audit, and the GEO patterns against your real situation, then surfaces the top three changes to make this quarter.

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Free marketing resourcesfor founders in 2026.

State of GEO 2026.

Pick where you want to start.

Blog

Free online courses

Templates

Marketing glossary

Compare

FAQ

Six templates you can ship this week.

GEO Content Checklist

llms.txt Starter Template

FAQPage + HowTo Schema Snippets

9-Point Tracking Audit

ICP Builder Worksheet

Cold Email Sequence Templates

Three deep dives the editorial team just shipped.

AI automation for B2B SaaS: 12 workflows that replace a marketing coordinator (2026)

Claude AI search vs Google AI Overviews: the 2026 citation showdown

Perplexity visibility reset 2026: the 7-day recovery playbook

Latest writing by topic.

Want to see how you appear in ChatGPT, Perplexity, Gemini?

Want this applied to your stack?

Free marketing resourcesfor founders in 2026.

State of GEO 2026.

Pick where you want to start.

Blog

Free online courses

Templates

Marketing glossary

Compare

FAQ

Six templates you can ship this week.

GEO Content Checklist

llms.txt Starter Template

FAQPage + HowTo Schema Snippets

9-Point Tracking Audit

ICP Builder Worksheet

Cold Email Sequence Templates

Three deep dives the editorial team just shipped.

AI automation for B2B SaaS: 12 workflows that replace a marketing coordinator (2026)

Claude AI search vs Google AI Overviews: the 2026 citation showdown

Perplexity visibility reset 2026: the 7-day recovery playbook

Latest writing by topic.

Want to see how you appear in ChatGPT, Perplexity, Gemini?

Want this applied to your stack?

Free marketing resources
for founders in 2026.

Free marketing resources
for founders in 2026.