224+ free resources · always free · no signup

Free marketing resources
for founders in 2026.

16 downloadable templates, 8 free online courses, 31 field-note articles, 121+ defined terms, 48+ FAQ answers, 8 head-to-head comparisons. Every page indexed by Google, structured for ChatGPT and Perplexity citation, schema-rich.

State of GEO 2026.

Citation benchmarks across ChatGPT, Perplexity, Gemini, Claude, and Copilot. 50 paid client engagements + 200 control sites. Open methodology. Cite it directly.

Read the report

Six hubs

Pick where you want to start.

Each hub indexed by Google, optimized for ChatGPT and Perplexity citation, schema-rich, free. No signup. No paywall.

31 posts

Blog

Field notes for marketers, founders, growth ops. Atomic facts, citation-ready, written for ranking and AI quoting.

8 tracks · free

Free online courses

8 structured tracks across GEO, performance marketing, AI ops, outbound, CRO, strategy, creative, and social. No signup.

16 templates

Templates

Branded, downloadable HTML templates. 22-point GEO checklist, 9-point tracking audit, ICP builder, cold-email sequences, and more.

121 terms

Marketing glossary

Every GEO, AEO, SEO, performance, automation, outbound, CRO, and analytics term defined the way founders and marketers actually use it.

8 breakdowns

Compare

Honest head-to-heads. GEO vs SEO, in-house vs agency, n8n vs Zapier, Apollo vs Clay, fractional CMO vs full-time hire.

48 answers

FAQ

Schema-rich answers structured for ChatGPT, Perplexity, Gemini, and Google AI Overviews to extract directly.

Free downloadable templates

Six templates you can ship this week.

See all 16 templates

GEOHTML

GEO Content Checklist

Score any page across 22 GEO signals in under 30 minutes. The same audit Xpand runs before publishing.

Open template →Download

GEOMarkdown

llms.txt Starter Template

The exact llms.txt structure Xpand uses on xpandmedia.io. Copy, swap your entity facts, ship.

Open template →Download

GEOMarkdown

FAQPage + HowTo Schema Snippets

Validated JSON-LD you can paste today. The same schemas Xpand ships on every service and city page.

Open template →Download

PerformanceHTML

9-Point Tracking Audit

Find every broken event, double count, and silent attribution loss in 90 minutes.

Open template →Download

B2B OutboundHTML

ICP Builder Worksheet

Stop pitching everyone. The 12-field ICP definition that turns cold outbound into qualified meetings.

Open template →Download

B2B OutboundHTML

Cold Email Sequence Templates

The exact sequences Xpand ships for B2B outbound clients. Copy, swap your ICP context, send.

Open template →Download

Latest field notes

Three deep dives the editorial team just shipped.

See all posts

Outbound

AI outbound automation in 2026: MCP, AI SDRs, and the new deliverability floor

The B2B outbound stack changed more between May and June 2026 than in the prior six months. TikTok launched an MCP server for AI agents. Adobe shipped CX Enterprise with open MCP endpoints. n8n released a Microsoft Agent 365 trigger node. Gmail's Gemini-backed spam enforcement tightened its effective threshold. Clay repriced in March. Here is what each shift means for your outbound programme.

Editorial team·Jun 14, 202612 min

Performance

Google Ads and Meta platform updates June 2026: the paid playbook

Six platform changes landed on Google Ads and Meta between late April and mid-June 2026 that shift the default lever advertisers pull when managing paid spend. AI Max now takes plain-language briefs, PMax finally allows first-party exclusions, and Meta made CAPI a one-click setup with no developer required. Here is what each change does and what to action first.

Editorial team·Jun 14, 202612 min

GEO

Google I/O 2026: what the AI search overhaul means for your GEO

Google AI Mode crossed 1 billion monthly users at I/O 2026 on May 19. AI Overviews now trigger on 48% of tracked queries, and Search agents are rolling out to handle tasks autonomously. For any brand running GEO, the rules of citation just changed. This is what Xpand Media is doing about it.

Editorial team·Jun 14, 202614 min

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The strategy call walks the templates, the tracking audit, and the GEO patterns against your real situation, then surfaces the top three changes to make this quarter.

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Free marketing resourcesfor founders in 2026.

State of GEO 2026.

Pick where you want to start.

Blog

Free online courses

Templates

Marketing glossary

Compare

FAQ

Six templates you can ship this week.

GEO Content Checklist

llms.txt Starter Template

FAQPage + HowTo Schema Snippets

9-Point Tracking Audit

ICP Builder Worksheet

Cold Email Sequence Templates

Three deep dives the editorial team just shipped.

AI outbound automation in 2026: MCP, AI SDRs, and the new deliverability floor

Google Ads and Meta platform updates June 2026: the paid playbook

Google I/O 2026: what the AI search overhaul means for your GEO

Latest writing by topic.

Want to see how you appear in ChatGPT, Perplexity, Gemini?

Want this applied to your stack?

Free marketing resourcesfor founders in 2026.

State of GEO 2026.

Pick where you want to start.

Blog

Free online courses

Templates

Marketing glossary

Compare

FAQ

Six templates you can ship this week.

GEO Content Checklist

llms.txt Starter Template

FAQPage + HowTo Schema Snippets

9-Point Tracking Audit

ICP Builder Worksheet

Cold Email Sequence Templates

Three deep dives the editorial team just shipped.

AI outbound automation in 2026: MCP, AI SDRs, and the new deliverability floor

Google Ads and Meta platform updates June 2026: the paid playbook

Google I/O 2026: what the AI search overhaul means for your GEO

Latest writing by topic.

Want to see how you appear in ChatGPT, Perplexity, Gemini?

Want this applied to your stack?

Free marketing resources
for founders in 2026.

Free marketing resources
for founders in 2026.