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Performance marketing, GEO, AI automation, CRO, B2B outbound, AI creative, marketing strategy, and social media for Israeli cyber, dev tools, and AI operators selling globally.
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Tel Aviv has the highest VC-per-capita of any tech hub globally and dominates cybersecurity, dev tools, and AI-infrastructure categories. Israeli founders sell to global markets from day 1 — domestic GTM is rare. Xpand runs AI-native global growth engines tuned for the compressed pace Israeli operators expect, with the GEO and content density needed to surface in technical AI-engine answers when developer + cyber buyers research at the top of funnel.
Market data · $5B+ deployed in Israeli tech in 2025; highest VC-per-capita globally.
The world's cybersecurity, dev tools, and AI-infrastructure capital
Founder pain points · Tel Aviv
Pain 01
Domestic Israeli GTM is rare. Most Israeli SaaS targets US/EU buyers from year 1. Need ops that match that posture.
Pain 02
Global remote teams are the norm, but ops marketing talent is still scarce locally. AI ops cover the gap.
Pain 03
Same buyers see 50+ pitches a week. Differentiation requires AI-native creative + content density.
Pain 04
Israeli operators expect speed and bias to action. Slow agency cadence kills engagements early.
Pain 05
Most marketing operates in non-Hebrew channels. Specialist global GTM matters more than local execution.
Where we are strongest in Tel Aviv
Cybersecurity
Series A-D
Cloud security, SaaS security, identity, threat intel, dev-time security. The largest single Israeli SaaS category.
Dev tools
Pre-seed to Series C
Developer platforms, infrastructure SaaS, observability, dev productivity.
AI infrastructure
Pre-seed to Series B
AI ops, AI security, foundation model infrastructure, vector DB, vector search.
Vertical B2B SaaS
Series A+
Vertical SaaS scaling US + EU, often Israeli-founded with US sales team.
Market intelligence · Tel Aviv
Channel mix
Cyber and dev-tools founders rely heavily on LinkedIn + Reddit + content marketing in technical communities; B2B SaaS leans LinkedIn-first with Twitter/X for founder reach.
VC and accelerator ecosystem
Pitango, Vintage, Aleph, 83North, Bessemer Israel, Battery Ventures, Insight Partners (active in Israel), JVP, OurCrowd, Glilot Capital Partners.
How Xpand wins here
Tel Aviv has 60-80 marketing agencies, most focused on local creative or domestic. Few specialize in global B2B GTM at the scale Israeli operators need. Xpand fills that gap with AI-native global ops + cyber/dev tools / AI specialty.
FAQ · Tel Aviv
Yes. Israeli engagements are a strong fit for our model — global GTM posture, cyber/dev tools/AI specialty, compressed-pace operating culture. Senior strategist on Israel business hours overlap with EU mornings + UAE entire workday.
Default cadence is weekly Zoom reviews in Israel working hours (9am-6pm IST). Strong overlap with Dubai (1 hour offset), so async ops happen seamlessly. UK and US calls scheduled at IST end-of-day or early IST mornings respectively.
Yes. Cyber and dev tools are focus categories. We understand the dual buyer (technical + business), the role of GitHub/dev community, the importance of GEO for technical AI-engine answers, and the brutal global competition for the same buyers.
Cybersecurity (cloud security, SaaS security, dev-time security), dev tools, AI infrastructure, vertical B2B SaaS scaling US/EU. Less effective for pure consumer apps or single-market Israeli-only operations.
Where the channel demands it — rare for B2B since Israeli SaaS targets US/EU markets primarily. Default operating language is English. Hebrew content available via partner translators when domestic Israeli GTM is in scope.
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in USD or ILS via wire or card. Most Israeli SaaS prefer USD billing to match international ARR currency.
What we run for Tel Aviv operators
Each one runs as a stand-alone engagement or as part of the full stack. Click any row to see the Tel Aviv variant.
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one. Used by Tel Aviv operators across our portfolio.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for operators, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
Browse allYes. We work with SaaS, e-commerce, and tech companies based in Tel Aviv and the surrounding region. Most engagements run remotely with the option of regular in-person sessions.
B2B SaaS, fintech, e-commerce and DTC, professional services, and tech-enabled ventures. Each engagement is scoped to the goals on the call, we do not run a one-size playbook.
A 20-minute strategy call. We audit your current setup, identify the highest-leverage growth moves, and tell you whether we are the right fit. No pitch, no pressure, no commitment.
Most engagements have a campaign live within 14 to 21 days of kickoff. Week one handles tracking and ICP. Week two handles asset and creative production. Week three goes live with full-funnel reporting.
Yes, on request. The day-to-day work runs remotely with weekly reporting calls so the engagement does not depend on physical proximity, but we can meet in person when it helps.
Looking for the full agency overview? See the main Xpand Media page.
Free audit
One call. Zero deck. We pull up your stack live, show you 3 quick wins and 3 structural issues, and tell you honestly if we are the right partner for Tel Aviv. If not, we tell you who to call instead.
