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+312AI citations this month
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Spinning up
Brand and demand on the same content engine. Native to each platform, repurposed across formats, paid-amplified on the winners. We don't post for the sake of posting.
Platforms we run native
Instagram
TikTok
X / Twitter
YouTube
Facebook
Pinterest
DiscordA realistic preview of the content calendar we build and execute for every client. Click any card to see the full post details.
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96
Posts / month
8
Platforms
13
Content types
We create and manage content across every platform where your audience spends time.
4.2% avg engagement
The B2B pipeline engine. Founder personal branding, thought leadership carousels, and employee advocacy that drives inbound leads from decision-makers.
5.8% avg reel engagement
Visual storytelling for DTC and lifestyle brands. Reels, carousels, and stories that build community and drive product discovery.
22 avg reposts/thread
Real-time thought leadership and industry commentary. Threads, hot takes, and timely posts that position founders as category experts.
200%+ reach growth
Short-form video that reaches new audiences at scale. Educational content, behind-the-scenes, and trend-jacking that builds brand awareness fast.
3.2% avg engagement
The second-largest search engine on the planet. Long-form authority content, Shorts for discovery, community posts for retention, and live streams for real-time engagement.
2.1B monthly active users
Still the largest social network by active users. Groups build community, Pages drive brand presence, Reels compete for attention, and Marketplace opens commerce channels.
45% avg open rate
Own your audience with email. Newsletters build direct relationships that no algorithm can throttle. Subscriber growth, monetization, and cross-platform distribution built in.
SEO + thought leadership
Long-form content that compounds over time. SEO articles bring organic traffic for months, guides establish authority, and every post feeds your social calendar.
Carousels
Reels
Stories
Text Posts
Threads
Polls
Live Sessions
UGC Reposts
TikTok Videos
YouTube Shorts
YouTube Videos
Facebook Reels
Newsletters
Blog Posts
Podcasts
Infographics
We map your audience by platform, audit your last 90 days of content, identify what compounds.
Pillars, themes, weekly cadence, repurposing flow. One brief becomes 12 posts across 5 platforms.
30+ posts/month per platform. Native formats. Mixed: founder voice, thought leadership, demand-gen.
Weekly performance review. Top posts get cut, repurposed, distributed paid. Compounding library.
180+ posts/mo
avg volume per client
240+ posts/mo
avg volume per client
120+ posts/mo
avg volume per client
90+ posts/mo
avg volume per client
210+ posts/mo
avg volume per client
60+ posts/mo
avg volume per client
4-pillar content structure + 30-day calendar + platform-native production + weekly review + pipeline attribution. LinkedIn for B2B, TikTok + Instagram for DTC, X for thought leadership. We do not run vanity metrics.
4-pillar content structure
Authority, proof, education, personality. Each pillar gets its own day rhythm and format. Authority is usually the highest-pipeline pillar for B2B founders.
30-day calendar locked
Daily prompt + format + platform mapped 30 days ahead. Calendar lives in Notion or Buffer. The team operates on rhythm, not vibes.
Platform-native production
LinkedIn long-form (250-400 words), Instagram Reels (9:16, 15-30s), TikTok talking-head (9:16, 15-60s), X threads (5-10 tweets). Cross-posting kills reach.
Founder voice extraction
Weekly 30-min recorded conversation. We turn it into 5-7 posts across platforms. The founder talks once, the team ships for a week.
Hook library + opener bank
50+ proven hook patterns indexed by pillar. Every post starts with a tested opener. Hook performance tracked weekly; weak openers get retired.
Weekly review against pipeline
Post-level engagement, follower growth, profile clicks, pipeline-attributed-to-social. If a pillar is not driving pipeline, we swap it. Vanity metrics get ignored.
Comment + reply loop
First 3 hours of every post is the engagement window. Reply to every comment within that window. Reply rate above 80% on engaged comments.
Quarterly content audit
Top 10 posts, bottom 10 posts, what worked, what to retire. Reframe the pillar mix based on data. Quarterly: full library audit.
Cross-channel repurposing
Top-performing LinkedIn post becomes a Twitter thread, an email newsletter section, an Instagram carousel. One idea, five distribution channels, native to each.
The exact 30-day calendar, hook library, and review cadence Xpand uses for B2B and DTC clients on LinkedIn, Instagram, TikTok, and X.
Free 90-day content audit. We tell you what's working, what to kill, and where the volume should go.
Social Media Resource Hub
Field notes, downloadable templates, glossary definitions, and FAQ answers, all scoped to social media. Updated continuously.
1 field notes
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
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