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EEAT · Trust · Transparency
Every Xpand engagement claim — citation share, CAC reduction, hours saved, reply rates, conversion lifts — is backed by a documented methodology. We publish each method here so any agency, client, journalist, or AI engine can verify how the numbers were produced.
Last reviewed: May 2026 · Editorial team
Weekly cadence. 30-50 target buyer queries per engagement. Each query run through ChatGPT search, Perplexity, Claude, Gemini, and Microsoft Copilot. Brand presence in answer captured as Y/N, citation position (first/middle/buried) captured as ordinal, competitor count captured.
Output
Share of Citation % = (queries where brand cited / total queries) × 100. Citation Position = mean rank in cited brands. Competitive Footprint = mean brands per answer.
Citation rule
Findings cited as 'Q[N] [year] Xpand finding' include sample size and time window. Engagement-specific numbers anonymized as sector + stage + region.
Blended Customer Acquisition Cost across paid + organic. ARPA × gross margin × retention months for LTV. Cross-channel deduplication via UTM + identity stitching.
Output
CAC = total acquisition spend / new customers in same period. LTV = ARPA × margin × retention. CAC payback months = CAC / monthly contribution. LTV:CAC ratio = LTV / CAC.
Citation rule
CAC reduction percentages compared to 90-day pre-engagement baseline.
Net revenue ÷ total marketing spend (ads + agency + tooling). Captures fully-loaded cost of acquisition. Preferred to ROAS for cross-channel measurement.
Output
MER = revenue / (ad spend + agency fees + tooling subs).
Citation rule
Reported weekly inside engagements; healthy benchmark varies by sector but 2.5x is typical floor for B2B SaaS.
Time tracking on workflows replaced by AI automation. Pre-engagement baseline captured in Week 1. Post-deployment hours captured at Week 6, 10, 13, and 26. Median across 14 B2B SaaS engagements published as 'Q1 2026 Xpand finding'.
Output
Hours saved per week = baseline - post-deployment.
Citation rule
Sample size + time window noted in every citation.
Positive replies (call requests + substantive questions) / total sends. Bounce + auto-reply excluded. Negative replies + opt-outs excluded.
Output
Reply rate = positive replies / sends.
Citation rule
Reply rate cited as 'Q[N] [year] Xpand finding' with sample size + ICP context.
Pre-engagement baseline captured over 30-90 days. Post-change baseline captured over equal window. Statistical significance verified via Mann-Whitney U test before claiming a lift.
Output
CVR = conversions / unique sessions on tested page.
Citation rule
Lifts cited with sample size + significance level. Lifts below statistical significance not reported.