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Spinning up
Performance marketing, GEO, AI automation, CRO, B2B outbound, AI creative, marketing strategy, and social media for Japanese SaaS, fintech, and AI founders. Bilingual JP + EN GTM ready.
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Why Japan
Japan is APAC's most mature B2B SaaS market and the world's #2 AI infrastructure region. Japanese founders face unique buyer dynamics: long evaluation cycles, deep relationship requirements, and a regulatory environment that rewards detailed compliance. Xpand Media runs AI-native growth engines tuned for Japanese B2B realities with bilingual content support and channel mix that includes Yahoo Japan Ads.
How we work in Japan
Japanese domestic GTM requires native Japanese content. International expansion runs English-default. We handle both via partner Japanese-native translators.
50%+ of Japanese desktop search runs through Yahoo Japan. Most non-Japanese agencies skip it entirely. We run native Yahoo Japan Ads accounts as a primary channel.
Japanese B2B sales run 9-15 months with multi-stakeholder consensus. Outbound + content + GEO must compound across that timeline.
Cold outbound less effective than warm intros. We orchestrate LinkedIn + content + GEO + conference engagement as relationship-building investments.
Founder pain points · Japan
Market data · $5B+ deployed in Japanese tech in 2025; #2 in APAC. Home to Mercari, Sansan, freee, SmartHR, Money Forward.
Pain 01
Deep evaluation, multi-stakeholder consensus, detailed proposals.
Pain 02
Most agencies handle one language well, not both.
Pain 03
PIPA, electronic contracting, sector-specific regs.
Pain 04
Cold outbound less effective than warm introductions.
Where we are strongest in Japan
B2B SaaS
Series A-D
Vertical SaaS scaling Japan + APAC.
Fintech
Series A+
FSA-regulated banking-tech, embedded finance.
Industrial tech
Series A+
Manufacturing SaaS, supply chain platforms.
AI
Pre-seed to Series B
Japanese-language LLMs, foundation model wrappers.
Market intelligence · Japan
Channel mix
Japan paid mix uniquely includes Yahoo Japan Ads (50%+ of Japanese desktop search). Skipping Yahoo means missing major audience density.
VC and accelerator ecosystem
SoftBank Vision Fund, Globis Capital, JAFCO, Global Brain, World Innovation Lab (WiL), Coral Capital, ANRI. Strong corporate VC: Toyota, Mitsubishi, Sony Innovation Fund.
How Xpand wins here
Japan has 500+ marketing agencies. Most domestic-focused with limited cross-border SaaS expertise. Few combine bilingual GTM with AI-native ops. Xpand fills that gap.
What we run for Japan founders, CEOs, and business owners
Each one runs as a stand-alone engagement or as part of the full stack. Click any row to see the Japan variant.
Services for Japan
Each service has a Japan variant with country-specific intro and FAQ. Click into any service to see the Japanese-relevant playbook.
Who we work with in Japan
Engagements work best when the founder or marketing leader treats growth as a weekly system, not a quarterly project. Below are the Japanese ICP profiles that consistently produce the strongest results inside our model.
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one. Used by Japan founders, CEOs, and business owners across our portfolio.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
Browse allFAQ · Japan
Yes. Most Japanese engagements run for SaaS, fintech, AI, and industrial-tech companies based in Tokyo. Operating model handles JST hours with senior strategist coverage.
Yes. Domestic Japanese GTM requires native Japanese content via specialist Japanese-native partner translators. English layered for international expansion.
Yes. Native Yahoo Japan Ads accounts with proper Japanese ad copy and audience targeting. Yahoo is a primary channel for Japanese B2B + consumer reach.
B2B SaaS scaling Japan + APAC, fintech under FSA, industrial-tech, AI startups. Less effective for purely-Japanese consumer apps requiring deep domestic cultural specificity.
Default cadence is weekly Zoom reviews in JST (9am-6pm). Strong overlap with Singapore. Dubai is 5 hours behind, so async ops happen overnight Tokyo-time.
Service contracts via UAE entity. Payment in JPY or USD via wire. Most Japanese SaaS prefer JPY for domestic and USD for international.
Free audit
One call. Zero deck. We pull up your stack live, show you 3 quick wins and 3 structural issues, and tell you honestly if we are the right partner for founders, CEOs, and business owners in Japan. If not, we tell you who to call instead.