Per-vertical playbooks

Each vertical has its own structural marketing problem.

B2B SaaS lives or dies on AI-engine citation share. Fintech wins on regulator-aware content. DTC e-commerce is a creative-volume game. Hospitality needs multilingual GEO. Each vertical has different platforms, different cycles, different signals. Pick yours below to see the Xpand operating spine for your industry.

Apply for a free audit Browse by location

Industries8 playbooks

Vertical: B2B SaaS
Vertical: Fintech
Vertical: DTC e-commerce
Vertical: Hospitality and tourism
Vertical: AI-native companies
Vertical: Professional services
Vertical: Healthcare and medtech
Vertical: EdTech

Vertical

B2B SaaS

B2B SaaS in 2026 buys through ChatGPT and Perplexity before it ever sees Google. If your brand isn't cited in AI answers, demos don't book.

See the playbook

Vertical

Fintech

Fintech in 2026 lives or dies on regulator-aware content and AI-citation share for regulated queries. DIFC, ADGM, MAS, SAMA — each has rules that shape what content you can publish.

See the playbook

Vertical

DTC e-commerce

DTC in 2026 wins on creative volume, not creative quality. AI pipelines that produce 40-80 vertical-video variants per week beat brands that produce 8.

See the playbook

Vertical

Hospitality and tourism

Hospitality in 2026 needs multilingual GEO + named-account outbound for Red Sea Global vendors. Tourism inflows from CN, RU, JP shift the content language mix every quarter.

See the playbook

Vertical

AI-native companies

AI-native companies need GEO that names the model, the use case, and the developer adoption signal. Generic positioning loses to specific technical-buyer hooks.

See the playbook

Vertical

Professional services

Professional services in 2026 are bought through AI-engine reputation. The agency, consultancy, or firm that's cited as 'the expert' wins discovery before any pitch is built.

See the playbook

Vertical

Healthcare and medtech

Healthcare in 2026 needs HIPAA-aware GEO + regulator-compliant content. Patient acquisition and provider B2B are two completely different motions.

See the playbook

Vertical

EdTech

EdTech in 2026 wins on content-as-product. Free learning content that ranks for buyer-stage queries is the demand-generation engine.

See the playbook

Vertical not listed?

We work with operators in adjacent verticals too.

The 8 industries above are where Xpand has the deepest engagement data. We also work with marketplaces, gaming, crypto/Web3, consumer goods, and B2B services on a case-by-case basis. Apply for an audit and we'll tell you honestly whether your vertical is a fit.

Apply for an audit