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Google, Meta, LinkedIn, YouTube, TikTok, Pinterest, wired to one server-side attribution spine. We don't optimize for clicks. We optimize for closed-won.
Platforms we run
Google Ads
Meta
YouTube
TikTok
PinterestCert
Google Premier
Cert
Meta Business
Cert
LinkedIn Marketing
The simulator below uses real industry benchmarks from our 62-client retainer book. Move the inputs to see what the lift looks like for your spend level.
Configure a campaign below. Watch the projected results update in real time.
Projected Monthly Revenue
$0
ROAS
0.0x
CPA
$0.00
Conversions
0/mo
CTR
0.0%
6-Month Revenue Projection
Sources: WordStream Industry Benchmarks 2024-2025, Google Ads Performance Benchmarks 2024, Meta Business Suite Benchmarks 2024-2025, LinkedIn Marketing Solutions 2024, TikTok for Business Benchmarks 2024-2025
We reverse-engineer your campaigns, analytics, attribution. Find where money leaks.
Custom campaign architecture, creative strategy, landing page recommendations.
Controlled launch with A/B testing across platforms. Validate before scaling.
Daily bid optimization, creative refreshes, budget reallocation. Every week.
Six paid platforms, one server-side attribution stack, weekly creative refresh cadence, monthly senior review. Run by certified Google Premier and Meta Business Partners.
Server-side GTM container
Subdomain on Stape or Cloud Run. First-party cookies survive Safari ITP. Restores 20-40% of attributed conversions on most accounts.
Meta CAPI + LinkedIn CAPI
Hashed user data on every event. Event Match Quality 8+. Deduplicated against Pixel via event_id. No double counting.
Google Ads Enhanced Conversions
Closed-won deal value pushed back to Google Ads via webhook. The optimizer learns from real revenue, not estimated.
Consent Mode v2 wired to your CMP
Cookiebot or OneTrust. EU traffic flows modeled signal even when consent is denied. No silent data loss.
Daily bid + budget rebalancing
Senior strategist runs the platform every weekday. Not an automation rule with a deck.
Weekly creative refresh
8-15 hook variants per campaign rotating. Saturating angles get killed at the 14-day mark before CPA degrades.
Monthly executive review
P&L-ready report. Attribution audit. Pipeline contribution. What we'd test next, with the math.
Slack alert on hot leads
AI-qualified inbound replies route to AE Slack with 30-minute SLA. Mid-tier queue with summary attached.
Quarterly tracking audit
9-point audit re-run. Catches drift from iOS, Safari ITP, Consent Mode, ad blocker waves. The dashboards stay defendable.
The exact templates and articles Xpand uses on every performance engagement. Run them on your account before the audit to find the leaks yourself.
Free campaign audit. Certified team. We show you exactly where your ad spend leaks and how to fix it in 30 days.
Performance Marketing Resource Hub
Field notes, downloadable templates, glossary definitions, and FAQ answers, all scoped to performance marketing. Updated continuously.
3 field notes
Why your attribution is lying to you (and the 4-hour fix)
Server-side tagging, Meta CAPI, LinkedIn CAPI, Consent Mode v2. The actual tracking setup Xpand Media runs on every retainer. Most marketing teams have at least three of these broken right now.
The 9-point tracking audit every marketing manager runs quarterly
Tracking degrades silently. The 9-point audit catches the breaks before they break the dashboard. Run quarterly. Saves marketing managers from defending bad data in board meetings.
Meta CAPI Event Match Quality dropped 20% this quarter. The fix
Q1 2026 Meta CAPI Event Match Quality scores dropped 20% across SaaS accounts. The diagnostic stack: hashed phone, external_id, server-side container, deduplication via event_id. The 4-hour fix.
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
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