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Outbound · 32 meetings /mo avg

Cold email
that respects the inbox.

AI-qualified ICP enrichment, hand-edited personalization, multi-channel sequences (email + LinkedIn + retargeting), inbox warmed to >98% Gmail placement. The human moments are real because the AI does the qualifying.

Get the audit Try the sequence ↓

Avg reply rate: 8.4%
MQL → SQL: 62%
Meetings /mo avg: 32
Cost / meeting: $185

Tools we wire together

Sales Nav

HubSpot

Salesforce

GPT

Claude

Intercom

Notion

Airtable

The problem

Most outbound is spam.
Yours should book meetings.

What kills outbound today

Bought lists with 40% bounce rate
Same template sent to 10K people
ICP defined as 'companies with budget'
Inbox not warmed, straight to spam folder
SDRs cold-DMing on LinkedIn with copy-paste scripts

What you ship with us

AI-enriched ICP, scored 0-100, refreshed weekly
Per-prospect personalized openers (not just first name)
Domain + sub-domain warming, deliverability monitored
Multi-channel: email + LinkedIn + retargeting in sequence
Hand-edited, human-reviewed, sent at the right cadence

The ICP builder

Your perfect prospect, defined.

ICP Builder

Build Your Ideal Customer Profile

Select your target market and watch the addressable universe update in real time.

Industry

Company Size

Target Title

Budget Range

Geography

Live Estimate

Addressable Market

25,000

prospects matching your ICP

Emails / Month

10,000

Est. Reply Rate

8.4%

Meetings Booked / Month

437

Select filters above to see your custom estimates

The sequence

A live 7-step sequence.

Live Preview

See Our AI Sequences in Action

Click through a real multi-channel outbound sequence. Every message is AI-personalized with prospect-specific data.

LinkedIn Connection Request

Day 1 of sequence

Open Rate

85%

Reply Rate

12%

Hi {{firstName}}, I noticed {{companyName}} just raised {{fundingRound}}, congrats. We help {{industry}} companies build predictable outbound pipeline. I'd love to connect and share what's working for teams like yours.

Variables:firstNamecompanyNamefundingRoundindustry

1 of 6

Touchpoints

Channels

14 days

Full Sequence

Spray vs targeted

Why our outbound compounds.

The Difference

AI Outbound vs Traditional Methods

Side-by-side comparison of manual SDR outreach versus Xpand's AI-powered outbound engine.

Traditional Outbound

Prospect Research

Manual, 2 hrs/day per SDR

Email Personalization

Generic templates, mail merge

Reply Rate

1-2%

Meetings Booked

5/month per SDR

Lead Response Time

4-8 hours average

Channels Used

Email only

Cost per Meeting

$800-$1,200

Scale Ceiling

Limited by SDR headcount

Xpand AI Outbound

Prospect Research

AI-automated, instant enrichment

Email Personalization

AI-written, intent-based signals

Reply Rate

8%+

Meetings Booked

35+/month automated

Lead Response Time

Under 2 minutes

Channels Used

Email + LinkedIn + Voice

Cost per Meeting

$150-$300

Scale Ceiling

Unlimited, add domains

Metric

Traditional

Xpand AI

Advantage

Prospect Research

Manual, 2 hrs/day per SDR

AI-automated, instant enrichment

50x faster

Email Personalization

Generic templates, mail merge

AI-written, intent-based signals

4x reply rate

Reply Rate

1-2%

8%+

4-8x

Meetings Booked

5/month per SDR

35+/month automated

7x more

Lead Response Time

4-8 hours average

Under 2 minutes

120x faster

Channels Used

Email only

Email + LinkedIn + Voice

3 channels

Cost per Meeting

$800-$1,200

$150-$300

75% less

Scale Ceiling

Limited by SDR headcount

Unlimited, add domains

No ceiling

The tech stack

Tools we orchestrate.

Our Stack

Our AI-Powered Outbound Stack

Eight tools working together to source, enrich, send, and convert your ideal prospects into booked demos.

Source

Apollo.io

Lead sourcing and enrichment

LinkedIn Sales Nav

Social selling and outreach

Enrich

Clay

Data enrichment and waterfall approach

OpenAI / Claude

AI-powered personalization

Send

Instantly

Email sending infrastructure

Smartlead

Multi-channel warm-up and sending

Convert

HubSpot

CRM integration and pipeline tracking

Slack

Real-time lead notifications

Source

Apollo.io

Lead sourcing and enrichment

LinkedIn Sales Nav

Social selling and outreach

Enrich

Clay

Data enrichment and waterfall approach

OpenAI / Claude

AI-powered personalization

Send

Instantly

Email sending infrastructure

Smartlead

Multi-channel warm-up and sending

Convert

HubSpot

CRM integration and pipeline tracking

Slack

Real-time lead notifications

Tools integrated

100%

Automated

<2 min

Lead routing

24/7

Pipeline running

The metrics

What we book against.

🎯ICP match score

94%

✉️Reply rate avg

8.4%

📊MQL → SQL

62%

📅Meetings booked /mo

📨Inbox placement

>98% Gmail

💰Cost per meeting

$185

How we work

From audit to booked meetings.

Week 1

ICP enrichment

We rebuild your ICP from real-deal data. Firmographic, technographic, intent signals. AI-scored 0-100.

Week 2-3

Inbox warming + setup

Domain, DKIM, DMARC, SPF, sub-domains. Warmed to 50+ sends/day. Inbox placement tested across Gmail, Outlook, Apple.

Week 3+

Sequence + send

AI-personalized openers, value-first body, clear CTA. 3-7 step sequence. Multi-channel: email + LinkedIn + retargeting.

Ongoing

Optimize + book meetings

Weekly A/B on hooks, frames, CTAs. Reply rates monitored. SDRs handle the booked calls.

FAQ

Everything you'd ask about
B2B outbound.

B2B outbound is systematic sales development: we research your ideal customer profile, build prospect lists, craft personalized outreach campaigns across email and LinkedIn, and qualify leads. We build pipelines, not just send spam. Every outreach targets decision makers with relevant messaging.

What is included

Every B2B outbound engagement ships the full outbound stack.

Sending domain + DNS + warming + sequences + AI personalization + reply qualification + AE Slack alerts. Built on Apollo, Smartlead, Clay, n8n, and HubSpot. The infrastructure runs forever; the campaigns iterate weekly.

✓

Dedicated sending domain + DNS authentication

Buy a sister domain (go-yourbrand.com), set up SPF, DKIM, DMARC. We handle the DNS, you keep the brand domain clean for transactional and marketing email.

✓

14-21 day inbox warming

Mailwarm or Lemwarm warming each inbox to peer-network volume. Inbox placement above 90% Gmail and 88% Outlook before sending volume. We do not skip the warmup.

✓

ICP definition workshop (90 min)

12 firmographic + technographic + trigger fields. Five disqualifiers locked. Validated against your last 100 closed-won deals before launch.

✓

5-step sequence per ICP

Pain, social-proof, contrarian, peer benchmark, or trigger event. Customized to your buyer's awareness stage. AI-personalized opening line, human-written body and CTA.

✓

Apollo + Clay enrichment pipeline

Apollo for breadth (280M+ contacts), Clay for AI-personalized depth. List built fresh per campaign, validated for deliverability before send.

✓

AI fit + intent scoring on every reply

Reply hits n8n, scored in 4 seconds, routed by outcome. Hot replies to AE Slack with 30-min SLA. Warm to nurture queue. Cold auto-archived.

✓

Slack alert on hot leads

Real-time channel notification with AI-generated summary, enrichment payload, and book-meeting link. AE responds in minutes, not hours.

✓

Daily volume + bounce monitoring

Cap each inbox at 250 sends/day, max 1000/day across the stack. Bounce rate <2%, spam complaints <0.1%. Auto-pause sequence when thresholds breach.

✓

Weekly performance review

Reply rate, meeting-booked rate, SAL conversion, kill criteria per sequence. Iterate hooks every 14 days; kill saturating angles before CPL degrades.

Resources

Run B2B outbound the right way.

The exact templates and articles Xpand uses on every outbound engagement. Tighten the ICP, ship the sequence, fix deliverability, layer AI qualification.

Free templates