Performance Marketing
Consent Mode v2
Definition
What is Consent Mode v2?
Google's framework for collecting analytics data while respecting GDPR consent choices. Requires explicit user consent before sharing personal data with Google. Sites without Consent Mode v2 see significant tracking degradation in EU traffic.
Same category
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Want to put Consent Mode v2 to work?
We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether consent mode v2 is the right next move for your stack.