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We don't pitch concepts. We ship variants. Real UGC creators, AI-assisted production, in-platform A/B at scale. Winners scale, losers retire in 5 days. The library compounds monthly.
Platforms we ship to
Meta
TikTok
YouTube
Google Ads
X
Pinterest
InstagramA repeatable production system that turns one brief into 50 testable variants.
Define your ICP, key messages, pain points, and angles. One brief, one vision.
We write 10 script variations with different hooks, CTAs, and emotional angles.
AI-assisted production generates UGC, demos, carousels, and hook variants at scale.
Push variants live. Track CTR, CPA, and ROAS. Kill underperformers fast.
Double down on top performers. Scale winning hooks across formats and platforms.
UGC, product demos, hooks, carousels. We produce the full spectrum of ad creative formats, optimized for each platform.
Product review style
Screen recording style
Split screen
Rapid cuts
Talking head
POV reveal
Stitch format
Aesthetic montage
Us vs, them
Sound remix
20 variants/mo
Real creators, scripted hooks, vertical native
30 variants/mo
Multi-headline tests, 3 visual styles per concept
12 variants/mo
5-8 frames, ICP-segmented narratives
4 / quarter
Brand films, demo videos, founder-led explainers
50/mo
Tested-in-paid one-liners that compound
1,204 all-time
Image + copy variants, human-curated, scaled
We brief 50+ hooks per month against your ICP. Test top 12 in-platform. Winners go to production.
AI-assisted variants, real UGC creators, studio video where it earns rent. 30-50 finals/mo.
Each variant runs against the others in real ad auctions. We let the auction pick the winners.
Top 10% scale to 80% of spend. Bottom 50% retired in 5 days. Library compounds monthly.
Brief + ICP + 8-15 hook variants + AI-assisted production + format mix + 14-day kill cadence + monthly hook refresh. 30 to 50 variants/month is the baseline; teams shipping at that volume consistently outperform teams shipping 5-10.
Locked creative brief (90 min)
Audience awareness stage, 3 hook angles in buyer's language, format mix, success metric pre-defined, brand guardrails. Single doc that production hands back to in 14 days.
8-15 hook variants per campaign
Pain-led, contrarian, proof-led, curiosity, social proof, scarcity, identity, voice-of-customer. Hooks tested first in 1-second visibility tests before full production.
AI-assisted production pipeline
Heygen avatars + Synthesia voiceovers + Runway + Pika + Veo for video. Midjourney + Flux for static. Script-to-shipped in 24-72 hours per variant.
Real UGC for hero assets
AI-generated for breadth, real human UGC for the 3-5 hero variants that carry the campaign. Hybrid approach beats either extreme.
Format mix tested per platform
Meta: 9:16 video, 4:5 static, carousel. TikTok: 9:16 video only. LinkedIn: 1:1 video, 4:5 static, document. YouTube: 16:9 + 9:16 Shorts. Cross-platform repurposing is rare; native production wins.
14-day kill cadence
Saturating angles get killed at day 14 before CPA degrades. Frequency above 3.0 + CTR drop + CPA drift triggers auto-pause. New variants ship within 48 hours.
Hook refresh every 30 days
Top performer becomes the new control. Bottom 50% gets killed. New hooks tested against the current control. The library compounds; the worst variants do not.
Variant naming + tracking convention
ConventionLLLL-hook-format-version (e.g. PAIN-MQL-9x16-v3). UTMs auto-tagged. Performance attributable to the specific variant in GA4 + Meta Ads Manager.
Monthly creative review
Top 5 hooks, bottom 5 variants, what to test next, what to kill. Format mix rebalance based on platform-level performance. Quarterly: full library audit.
Variant velocity is the biggest predictor of creative performance in 2026. The exact brief, format mix, and iteration cadence Xpand runs on every paid client.
Free creative audit. We tear down your last 30 days of ads, identify winners and losers, hand you a 30-day production plan.
AI Creative and UGC Resource Hub
Field notes, downloadable templates, glossary definitions, and FAQ answers, all scoped to ai creative and ugc. Updated continuously.
1 field notes
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
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