Professional services marketing playbook
Marketing professional services in 2026 (law firms, consultancies, accounting practices, design studios, agencies) is reputation engineering. Buyers ask AI engines "who is the best [specialty] firm for [specific situation]" and book the cited names. Xpand Media runs GEO + AI-qualified outbound + thought-leadership content for professional services across MENA, EU, and APAC.
Last updated: May 2026
- ICP stage
- Established firms with senior partners, named expertise
- Key platforms
- LinkedIn Ads · Perplexity · Google Ads
- Active in
- 6 cities
The operating spine
Services that run inside every Professional services engagement
Service
Marketing strategy and planning
A marketing plan, channel priorities and oversight of your vendors, from an agency that also runs paid, outbound and web.
Service
Social media strategy and content
Social media plans, posts and reporting for LinkedIn, Instagram, X and YouTube, written around what your business needs from them.
Service
Generative engine optimization (GEO)
AI visibility work: we check how 5 AI engines describe your brand and fix the pages, schema and listings you control.
Service
B2B outbound: cold email and LinkedIn
Cold email and LinkedIn outreach: lists, copy, sending setup and reply routing into your CRM.
Where Professional services clusters
Cities where we work with Professional services companies
FAQ
Common questions about Professional services engagements
What's the priority for a professional services firm starting GEO?
How long until results show for professional services?
Do you work with law firms specifically?
What's the engagement structure?
Ready to run the playbook?