Spinning up
Live
+312AI citations this month
Press⌘Kto search
Spinning up
Marketing professional services in 2026 (law firms, consultancies, accounting practices, design studios, agencies) is reputation engineering. Buyers ask AI engines "who is the best [specialty] firm for [specific situation]" and book the cited names. Xpand Media runs GEO + AI-qualified outbound + thought-leadership content for professional services across MENA, EU, and APAC.
Last updated: May 2026 · Reviewed by the Strategy team
ICP stage
Established firms with senior partners, named expertise
Key platforms
LinkedIn Ads · Perplexity · Google Ads
Active in
6 cities
Xpand first-party data
Q1 2026 across 3 UK professional services engagements: firms that combined senior-partner-bylined content + Wikidata entity setup hit named-mention citation in Perplexity for their specialty queries within 90 days; non-engaged competitors plateaued at 6-month mark.
The operating spine
Service
Fractional CMO embedded in your team. Strategy, execution oversight, and revenue reporting. without the $300K+ full-time cost.
Service
Social media strategy and content that builds audiences connected to real business outcomes. leads, brand awareness, and recruitment.
Service
Optimize your brand to appear in AI-generated recommendations across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Service
Cold email, LinkedIn outreach, and AI-powered lead qualification. all connected to your CRM and optimized for booked demos.
Where Professional services clusters
FAQ
Senior-partner-bylined thought leadership + Wikidata entity setup for the firm + specialty-page content engineering. AI engines cite firms with named experts and structured authority; anonymous editorial does not get cited.
Median time-to-cited-mention: 90-120 days. Professional services GEO compounds slower than B2B SaaS because the queries are narrower (less indexed competition) but the citation eligibility threshold is higher (firms with established reputation get cited first).
Yes for firms with named partners + clear specialty. Generalist firms struggle to build cited authority in AI engines. Specialty firms (M&A, IP, fintech-law, etc.) fit better.
Month-to-month after 3-month minimum. Most professional services engagements run 12-18 months as the reputation-building work compounds.
Ready to run the playbook?