Performance Marketing
Match Quality Score
Definition
What is Match Quality Score?
Meta's 1-10 rating of how well your CAPI data matches Facebook user accounts. Higher = better attribution. Score above 6 is the working minimum; below that, the optimization signal degrades. Requires hashed email, phone, and other PII fields.
Same category
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Want to put Match Quality Score to work?
We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether match quality score is the right next move for your stack.