Spinning up
Spinning up
31 core topics across 7 categories. Each one carries an atomic definition, an FAQPage block engines extract directly into responses, and cross-links to the services and industries where the topic actually shows up in client work.
GEO and AI visibility
GEO and AI visibility
The single strongest correlate with citation in AI engines.
GEO and AI visibility
The robots.txt of the AI era. Adoption is still under 5%.
GEO and AI visibility
Perplexity carries 27% of tracked AI citation volume.
GEO and AI visibility
ChatGPT drives 41% of tracked AI citation volume.
GEO and AI visibility
Gemini grew fastest month-over-month in Q1 2026.
GEO and AI visibility
Present on 64% of cited pages in our tracked corpus.
GEO and AI visibility
The OpenAPI of agentic browsing.
GEO and AI visibility
Now shown on ~31% of US informational queries.
GEO and AI visibility
Structured data is the dial AI engines read first.
GEO and AI visibility
Sister discipline to GEO. Direct-extraction-first content.
GEO and AI visibility
If you don't measure it, you can't improve it.
Performance marketing
Performance marketing
iOS 14, ATT, and cookieless make this non-optional.
Performance marketing
Different rules than ecommerce. Most teams misuse it.
Performance marketing
33% of Saudi 13-34 use Snap daily. The largest single channel.
Performance marketing
ROAS lies. MER tells the truth.
Performance marketing
Cheapest, highest-intent clicks in the entire account.
Performance marketing
Boost organic content as paid. Best ad format on the platform.
Conversion and CRO
B2B outbound
AI and automation
AI and automation
Replace reports and lead routing first. Save 240 hours a month.
AI and automation
30-50 variants a month is the new floor.
AI and automation
Self-hosted depth vs ecosystem breadth.
AI and automation
Stop building decks. Let the system write them.
Strategy and operations
Social and content