Spinning up
Live
+312AI citations this month
Press⌘Kto search
Spinning up
Performance marketing, GEO, AI automation, CRO, B2B outbound, AI creative, marketing strategy, and social media for NYC-based SaaS, fintech, and MarTech operators.
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
NYC concentrates fintech, MarTech, media-tech, and enterprise SaaS at scale. CAC sits among the highest globally. Enterprise sales cycles run 6-9 months and Wall Street-adjacent buyers compete with $200M-funded brands for the same attention. Xpand brings the AI-native operating system that lets $1M-$50M ARR companies execute at NYC quality without paying NYC-premium agency overhead.
Market data · $28B+ deployed in NYC tech in 2025; #2 US hub after SF Bay Area.
Eastern fintech, MarTech, and media-tech capital
Founder pain points · New York
Pain 01
Performance must compound monthly. Single-channel paid breakthrough rarely survives NYC pressure beyond 4-6 weeks.
Pain 02
Content + GEO + outbound must align across long buyer journeys. Pure paid plays don't close enterprise pipeline.
Pain 03
NYC marketing ops at SF-parity prices. AI ops are the only path to headcount-light growth at $1M-$25M ARR.
Pain 04
CCPA + 12 other state laws affect every analytics tool, email platform, and outbound sequence.
Pain 05
Founders compete for attention with $200M-funded brands spending freely on the same channels. Differentiation requires AI-native creative + content density.
Where we are strongest in New York
Fintech
Series A-C
B2B financial software, embedded finance, capital markets infrastructure.
MarTech / AdTech
Series A+
Marketing platforms, ad infrastructure, attribution tools.
Enterprise SaaS
Series B+
Vertical SaaS scaling $5M-$50M ARR across US.
Media / Creator economy
Series A+
Newsletter platforms, creator tools, B2B media SaaS.
Market intelligence · New York
Channel mix
NYC enterprise SaaS leans LinkedIn-first; DTC and media-tech lean Meta + CTV — both stacks need AI-native creative production volume.
VC and accelerator ecosystem
Tiger Global, Insight Partners, Bessemer, Lerer Hippeau, FirstMark, Greycroft, Union Square Ventures, RRE Ventures, Primary Venture Partners.
How Xpand wins here
NYC has 500+ marketing agencies. Most are creative-led shops or specialists (paid only, content only). Xpand wins on cross-functional execution + AI-native ops + cost structure that works at $1M-$50M ARR.
FAQ · New York
Yes. Most US engagements run for NYC, SF, and Austin-based companies. NYC fintech and MarTech are common engagement profiles. Senior strategist on NYC business hours, async ops overnight from Dubai.
Default cadence is weekly Zoom reviews scheduled for NYC working hours (9am-6pm ET). Async work via Slack and Loom runs continuously. Strategic decisions never wait until tomorrow.
Yes. CCPA + state-specific privacy laws are baked into our compliance setup. Analytics, email, and CRM tools are configured for state-by-state opt-out and proper data handling.
Fintech, MarTech, enterprise SaaS, media-tech, healthtech. Less effective for pure consumer-app companies pre-PMF or local NYC-only services.
Yes. Largest US accounts manage $100k-$500k monthly across Google, Meta, LinkedIn, YouTube, programmatic, and CTV. Server-side tagging + AI-driven bidding handle this scale.
Service contracts via Xpand Media (XPAND ENTERPRISES - FZCO, UAE). Payment in USD via wire or card. Retainer-based with quarterly review checkpoints. Standard NDA + service agreement on engagement start.
What we run for New York operators
Each one runs as a stand-alone engagement or as part of the full stack. Click any row to see the New York variant.
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one. Used by New York operators across our portfolio.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for operators, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
Browse allYes. We work with SaaS, e-commerce, and tech companies based in New York and the surrounding region. Most engagements run remotely with the option of regular in-person sessions.
B2B SaaS, fintech, e-commerce and DTC, professional services, and tech-enabled ventures. Each engagement is scoped to the goals on the call, we do not run a one-size playbook.
A 20-minute strategy call. We audit your current setup, identify the highest-leverage growth moves, and tell you whether we are the right fit. No pitch, no pressure, no commitment.
Most engagements have a campaign live within 14 to 21 days of kickoff. Week one handles tracking and ICP. Week two handles asset and creative production. Week three goes live with full-funnel reporting.
Yes, on request. The day-to-day work runs remotely with weekly reporting calls so the engagement does not depend on physical proximity, but we can meet in person when it helps.
Looking for the full agency overview? See the main Xpand Media page.
Free audit
One call. Zero deck. We pull up your stack live, show you 3 quick wins and 3 structural issues, and tell you honestly if we are the right partner for New York. If not, we tell you who to call instead.
