We optimize your brand to appear in ChatGPT, Gemini, and Perplexity recommendations. Entity building, citation placement, and monitoring across 5 AI engines.
GEO goes by many names. Each term describes a specific angle on the same shift: AI now decides who gets recommended. Here's your glossary.
Generative Engine Optimization
The practice of optimizing your brand, content, and digital footprint so generative AI models include and recommend you in their responses. GEO goes beyond traditional search by targeting the training data, citation sources, and entity signals that AI models rely on.
Where it applies
Any brand that wants to be mentioned when users ask AI assistants for recommendations, comparisons, or solutions in their industry.
Target platforms
Answer Engine Optimization
Optimizing content to appear in featured snippets, answer boxes, and direct-answer formats. AEO focuses on structured Q&A content that search engines and AI platforms extract as authoritative answers.
Where it applies
Brands competing for position zero in Google, Bing answer boxes, and AI-generated summary panels.
Target platforms
AI Search Optimization
The broadest umbrella term covering all strategies that improve a brand's presence across AI-powered search platforms. AISO includes GEO, AEO, and platform-specific tactics under one discipline.
Where it applies
Organizations running omnichannel strategies that need consistent AI visibility across every touchpoint.
Target platforms
LLM Search Optimization
Search optimization built for large language models. LLM SEO targets the specific signals these models weight: entity recognition, source authority, structured data, and citation patterns that differ from traditional ranking factors.
Where it applies
Technical teams and SaaS companies whose buyers use ChatGPT, Claude, or Gemini for product research and comparison.
Target platforms
AI Visibility
A measurement and strategy framework for tracking how often and how favorably AI platforms mention your brand. AI Visibility treats AI mentions the same way traditional SEO treats rankings: as a KPI you can measure, benchmark, and improve.
Where it applies
CMOs and brand strategists who need to report on AI channel performance alongside traditional search metrics.
Target platforms
Three blind spots that keep brands invisible in AI-powered search results.
AI recommends your competitors, not you. When buyers ask ChatGPT or Perplexity for solutions, your brand is nowhere in the response.
Traditional SEO targets Google rankings. AI search synthesizes answers from multiple sources. Different game, different rules.
While you debate whether GEO matters, your competitors are building their AI footprint. Early movers compound their advantage.
Toggle between engines and see how your brand appears before and after GEO optimization.
SEO gets you found on Google. GEO gets you recommended by AI. You need both, but the second one is where the market is going.
SEO still matters. But if you're only doing SEO, you're optimizing for yesterday's search. GEO captures demand where it's shifting: AI-powered conversations.
A repeatable system built on how AI search platforms select, cite, and recommend sources. Click any step to see the full breakdown.
Type your brand name or domain below. We'll simulate how visible you are across the 5 major AI search engines.
Every AI engine has different selection criteria. We optimize for all of them. Pick a platform to see our approach.
ChatGPT draws from its training data and, when browsing is enabled, live web results. It weights brands that appear consistently across authoritative sources. Entity recognition plays a huge role: if your brand has a clear identity in the data, ChatGPT is more likely to name you.
We build your entity presence in the sources ChatGPT draws from. That means strategic placements on trusted publications, directory optimization, and content restructuring so your site's claims are clear and extractable.
Target query
“Best CRM for small ecommerce businesses”
Result
After 90 days, the client went from zero mentions to being listed as the #1 recommendation in ChatGPT for 12 of their 20 target queries.
We track and optimize your visibility across every AI search engine that matters.
The most-used AI assistant. We optimize your entity footprint so ChatGPT recommends you by name.
Google's AI model pulls from search data and knowledge graph. We own both surfaces.
Perplexity cites sources in every answer. We place your brand on the sources it trusts.
AI Overviews appear above organic results. We structure content for maximum extractability.
Microsoft's AI search powers millions of enterprise queries. We optimize for Bing's index signals.
Anthropic's AI is used in research and analysis workflows. We build citations in sources Claude references.
A full stack of optimization tactics built for how AI search works.
Entity Building
Citation Placement
Content Restructuring
Knowledge Graph Optimization
Schema Markup
Source Authority Seeding
AI Prompt Alignment
Topical Authority Maps
Answer Engine Formatting
Structured Data Enhancement
Reference Link Building
Content Freshness Signals
AI visibility metrics from real client campaigns. Pick a brand and see the transformation.
AI Engines Citing
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AI-Referred Visits/mo
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AI Engines Citing
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“We went from zero AI mentions to being the top-recommended CRM in four out of five engines. Our inbound pipeline changed overnight.”
David R.
VP Marketing, TechFlow CRM
Answers to the questions brands ask most about generative engine optimization, AI visibility, and our process.
Book a free AI visibility audit. We will show you exactly where your brand stands across ChatGPT, Gemini, Perplexity, and more, and what it takes to become the recommended answer.
