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Generative Engine Optimization (GEO) is the new SEO. Instead of ranking on Google, you're cited by ChatGPT, Gemini, Perplexity, Claude, and Copilot when buyers ask. We engineer the citation.
What is GEO? · Quick answer
GEO (Generative Engine Optimization) is the practice of engineering content, schema, and entity authority so a brand is cited inside generative AI answers (ChatGPT, Gemini, Perplexity, Claude, Copilot). It's the natural successor to SEO for the AI-search era, buyers increasingly ask LLMs instead of Google, and being the answer drives qualified traffic without click-through.
Engines we optimize for
ChatGPT
scan · cite · rank
Gemini
scan · cite · rank
Perplexity
scan · cite · rank
Claude
scan · cite · rank
Copilot
scan · cite · rank
+ AI Overviews · Bing Chat · Meta AI · Grok
Drop your domain. We scan ChatGPT, Gemini, Perplexity, Claude, and Copilot for citations and rank you against competitors. You get a 30-day fix list. No login, no email gate, no obligation.
Type your brand name or domain below. We'll simulate how visible you are across the 5 major AI search engines.
We track and optimize your visibility across every AI search engine that matters.
The most-used AI assistant. We optimize your entity footprint so ChatGPT recommends you by name.
Google's AI model pulls from search data and knowledge graph. We own both surfaces.
Perplexity cites sources in every answer. We place your brand on the sources it trusts.
AI Overviews appear above organic results. We structure content for maximum extractability.
Microsoft's AI search powers millions of enterprise queries. We optimize for Bing's index signals.
Anthropic's AI is used in research and analysis workflows. We build citations in sources Claude references.
A full stack of optimization tactics built for how AI search works.
Entity Building
Citation Placement
Content Restructuring
Knowledge Graph Optimization
Schema Markup
Source Authority Seeding
AI Prompt Alignment
Topical Authority Maps
Answer Engine Formatting
Structured Data Enhancement
Reference Link Building
Content Freshness Signals
SEO gets you found on Google. GEO gets you recommended by AI. You need both, but the second one is where the market is going.
SEO still matters. But if you're only doing SEO, you're optimizing for yesterday's search. GEO captures demand where it's shifting: AI-powered conversations.
We scan ChatGPT, Gemini, Perplexity, Claude, Copilot for your brand. Map every citation, every gap, every competitor mention.
Wikidata entry, Crunchbase, llms.txt, FAQ schema, HowTo schema, Article schema, Author schema. Every detail.
Long-form content engineered for citation. Definition blocks, comparison tables, conversational FAQ blocks, internal linking matrix.
Weekly visibility scans. Topic gap analysis. Citation freshness audits. Competitor monitoring.
Visibility audit + entity build + schema deployment + content engineering + ongoing re-rank. Run across ChatGPT, Perplexity, Gemini, Claude, and Microsoft Copilot. The compounding shows up at month 4-6 when topical authority locks in.
Multi-engine visibility audit
Weekly scan across ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot for your brand vs top 3 competitors on a defined 30-prompt query set. Citation count, share of voice, contextual placement.
Entity authority build
Wikidata entry, Crunchbase claim, llms.txt at root, Organization JSON-LD with sameAs to LinkedIn/Crunchbase/Wikidata/X. Stable @id graph across every page.
FAQPage + Article + HowTo schema
Schema added to every service page, every blog post, every comparison page. Validated in Google Rich Results Test. AI engines extract these blocks verbatim.
Answer-capsule content rewrite
First 70 words of every priority page rewritten to be a self-contained answer with named entity, specific numbers, and platform names. Most-cited span on the page.
Atomic facts library
Specific, sourced, single-idea sentences across every page. Each one is a standalone citation candidate. AI engines quote what is quotable.
llms.txt + robots.txt configured
GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended, Applebot-Extended, Amazonbot allowlisted, llms.txt updated with every major page change.
Per-engine optimization tuning
Perplexity values atomic facts and named author bylines. ChatGPT values Bing-indexed content (so we submit to Bing Webmaster Tools). Gemini values Knowledge Graph entity consistency.
Citation freshness via dateModified
Article schema dateModified updated honestly when content changes. AI engines prefer recent content for time-sensitive topics.
Weekly visibility report + monthly executive readout
Citation count per engine, share of voice deltas, topical context shifts, competitor moves, what to ship next. Dashboards stay defendable in board updates.
The exact templates, learning track, articles, and comparisons Xpand uses on every GEO engagement. All free, all schema-rich, all linked into the same entity graph as our service pages.
Free GEO audit. We scan all 5 engines, identify your gaps, hand you a 30-day fix list, pay only if you want us to ship it.
GEO Resource Hub
Field notes, downloadable templates, glossary definitions, and FAQ answers, all scoped to geo. Updated continuously.
6 field notes
GEO vs SEO in 2026: the agency playbook for AI citations
What changed in 12 months, which schema moves the needle, and the 8 patterns Xpand Media runs across every client domain to earn citations in ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot.
B2B SaaS content cluster strategy that earns AI citations in 2026
How B2B SaaS marketing teams should structure content for both Google ranking and AI citation. The pillar-cluster pattern, the 5 cluster types that compound topical authority fastest, and the rookie mistake that breaks the system.
GPT-5.5 launched. The 30-day GEO migration plan for B2B brands
GPT-5.5 rebuilt how ChatGPT cites web content. 87% of citations now align with Bing's top organic results. The 30-day GEO migration plan rebuilds B2B SaaS visibility before competitors move.
AI Overviews ate 60% of B2B click budget. The 12-week SEO to GEO migration
Google AI Overviews now consume 60% of click budget on high-intent B2B queries. The 12-week migration plan from SEO-only to GEO-first preserves traffic and lifts AI citations.
How to write blog posts cited by Claude, ChatGPT, and Gemini in 2026
AI engines cite blog posts that score high on entity clarity, atomic-fact density, schema completeness, and freshness. The exact writing pattern that works in Claude, ChatGPT, and Gemini.
GEO Agency Singapore: the 2026 complete guide
What a GEO agency does for Singapore-headquartered SaaS, fintech, and DTC operators in 2026: how AI citations get earned across ChatGPT, Perplexity, Claude, and Gemini, what to buy, what to build in-house, and the 6 questions to ask any agency before signing.
8 terms
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
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