Public disclosures so every claim is verifiable.

• AI use in content production

  Xpand Media uses AI tools (OpenAI, Anthropic, Veo, Sora, Runway, Kling, HeyGen, ElevenLabs) for content production, creative variant generation, and workflow automation. All AI-generated content is reviewed by the named editorial team before publication. AI is augmentation, not replacement. Editorial accountability rests with the team named in the byline.

• First-party data + methodology

  Every Xpand engagement claim is backed by a documented methodology at /methodology. Sample sizes and time windows are disclosed inline. Where engagements cannot be named publicly, they're anonymized as sector + stage + region. No anonymous statistics.

• Paid relationships and partnerships

  Xpand Media is a paid agency selling services. Service pages, case studies, comparisons, and blog content are all written by Xpand for Xpand commercial purposes. Where a third party is recommended (e.g., a tool, platform, partner), the recommendation is editorial — not a paid affiliate placement.

• Tool affiliate disclosures

  Xpand Media is a partner with Google (Premier), Meta Business, LinkedIn Ads, HubSpot, Shopify, and Klaviyo. We do not earn affiliate commissions from these partners. Partnership status is for certification + co-marketing only.

• Data handling on this website

  First-party analytics via PostHog (US Cloud) and Google Analytics 4. Marketing pixels (Meta, LinkedIn, TikTok) gated by Cookiebot consent management. No third-party advertising trackers. No data sold to brokers. Visitor data is used solely to optimize this site and respond to inquiries.

• Engagement-data confidentiality

  Client engagement data (revenue figures, individual workflow specifics, account-level details) is not shared without explicit client written permission. Where Xpand publishes proprietary numbers, the underlying engagement is either named (with permission) or anonymized.

• AI engine citation methodology

  Citation tracking runs weekly against ChatGPT search, Perplexity, Claude, Gemini, and Microsoft Copilot. 30-50 target queries per engagement. Findings published with sample size + time window. Citation tracking software: in-house tooling + Perplexity / OpenAI / Anthropic APIs. No paid amplification (we don't pay AI engines for citation placement; we earn it through GEO work).

• Editorial corrections

  When a published post is substantively updated (not just typo-fixed), the modifiedAt timestamp moves forward and the change is logged in /changelog. Material corrections to factual claims trigger a visible 'Corrected on [date]' line at the top of the article.

• Legal entity

  All engagements run through XPAND ENTERPRISES - FZCO, a UAE Free Zone Company registered in Dubai Silicon Oasis. Service contracts, invoicing, and payments flow through this entity. Multi-currency payment accepted: USD, AED, SAR, SGD, ZAR, EUR, GBP.

Related: Methodology · Principles · Process · Privacy · Terms