Performance Marketing
Server-Side Tracking
Definition
What is Server-Side Tracking?
Running Google Tag Manager on a server (Google Cloud Run, Stape) instead of in the browser. The server sees first-party data and forwards events to ad platforms via CAPI. Restores ROAS visibility lost to browser privacy changes.
Same category
More Performance Marketing terms
Want to put Server-Side Tracking to work?
We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether server-side tracking is the right next move for your stack.