What is web design and CRO, and why do you combine them?

Web design creates the visual experience, but CRO makes it profitable. We design specifically to convert—testing layouts, copy, colors, and CTAs to maximize your revenue per visitor. A beautiful site that doesn't convert wastes traffic. We measure everything.

Who benefits most from web design and CRO?

E-commerce businesses, SaaS companies, and service providers with existing traffic benefit immediately. You need a baseline of at least 500+ monthly visitors to generate statistically significant CRO data. If you have traffic but low conversion rates, you're perfect for this.

How is your design process different?

Most agencies design based on aesthetics or trends. We design based on user behavior and conversion data. Every design decision is backed by testing, user research, or industry benchmarks. Your design is a hypothesis we validate with A/B tests.

What does the design discovery process look like?

We audit your current site, analyze user behavior through heatmaps and session recordings, review your competitors, and interview your best customers. This typically takes 2-3 weeks. From there, we identify friction points and prioritize improvements by impact.

How is web design and CRO priced?

We charge a flat project fee for the initial design or redesign (typically $8,000-$25,000 depending on scope), plus an optional monthly retainer for ongoing CRO testing and optimization. The retainer covers A/B tests, analysis, and continuous improvements.

What ROI should we expect from a redesign?

Conversion rate improvements of 15-40% over 90 days are typical after a redesign and testing phase. If your baseline traffic is strong, that translates directly to additional revenue. We provide detailed ROI reporting every month.

How long does a full site redesign take?

Discovery takes 2-3 weeks. Design and development take 4-6 weeks. Total timeline is typically 8-10 weeks from kick-off to launch. We can accelerate with additional resources.

What if the redesign doesn't improve conversions?

Poor results usually indicate insufficient traffic to test or an underlying product/offer issue—not a design problem. We'll diagnose the real blocker and adjust the strategy. We don't guarantee conversion lifts, but we commit to data-driven iteration.

What technologies do you use to build sites?

We build on modern stacks: Next.js for most projects, Shopify for e-commerce, and WordPress for content-heavy sites. Your stack is chosen based on your specific needs—performance, scalability, and testability are non-negotiable.

What tools do you use for CRO testing?

We use VWO, Optimizely, or Google Optimize for A/B testing; Hotjar for heatmaps and session recordings; Clarity for behavioral analytics. All results integrate into our reporting dashboard for easy tracking.

How do you ensure the site is fast and SEO-friendly?

Performance and SEO are built-in from day one. We optimize images, lazy-load assets, use CDNs, and ensure Core Web Vitals pass. All designs are mobile-first and follow SEO best practices for structure and metadata.

Can you integrate our CRM and existing tools?

Yes. We integrate with Shopify, WooCommerce, Salesforce, HubSpot, Stripe, and most major platforms. If you have a custom tool or API, we build custom integrations. Seamless data flow is critical for conversion tracking and segmentation.

When will we see improved conversions after launch?

Initial baseline data appears within 2 weeks of launch. Statistically confident improvements take 4-8 weeks depending on traffic volume. We typically see 15-20% improvement by week 6 if we've identified the right friction points.

How do you prioritize what to test first?

We prioritize by impact and effort. High-impact, low-effort changes go first: above-the-fold CTA clarity, form friction reduction, pricing transparency. We then layer in more sophisticated tests like layout or offer variations.

Can you show examples of past redesigns and their results?

Yes. We have case studies showing 20-50% conversion lift from redesigns. We'll share 2-3 case studies relevant to your industry during the initial consultation. Results vary by industry and baseline performance.

Live Conversions Today1,247across clients

Conversion-Focused Design

Your Website Is Leaving Money on the Table

We build conversion-focused websites and landing pages for E-commerce and SaaS founders. Every pixel earns its place through data, testing, and obsessive optimization.

Get Your Free CRO Audit

See Our Work

+0%

Avg Conversion Lift

Demo Rate

Sites Launched

We build conversion-focused websites and landing pages, then A/B test and optimize them to higher demo conversion. Speed, mobile-first, and tracking built in.

The Problem

Sound Familiar?

Three conversion killers we find on almost every site we audit.

Leaking Conversions

Your site looks fine but converts at 1.2%. Visitors bounce before they buy. You have no idea where the drop-off happens because nobody set up proper tracking.

The Xpand Fix

✓Heatmap-driven conversion architecture
✓A/B tested page elements
✓Every component earns its place with data

Mobile Nightmare

70% of your traffic is mobile but your site was designed desktop-first. Buttons are too small, forms are painful, and your checkout flow breaks on every screen size.

The Xpand Fix

✓Mobile-first responsive design
✓Touch-optimized checkout flows
✓Designed for thumbs, not just monitors

Slow Load Times

Every second of load time costs 7% in conversions. Your 4-second page load is a 28% revenue leak that nobody on your team is measuring.

The Xpand Fix

✓Sub-2-second load times on Next.js
✓Core Web Vitals green across the board
✓Performance-optimized builds shipped fast

Before & After

See the Transformation

Drag the slider to compare a generic site with a conversion-optimized redesign. We build websites, web apps, SaaS platforms, ecommerce stores, and marketplaces.

HERO IMAGE

Conv: 1.2%Bounce: 68%Load: 4.2s

Before

Conv: 3.4%Bounce: 41%Load: 1.4s

After

Conversion Rate

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Bounce Rate

-0%

Page Speed

+0.0s

The Funnel Effect

Where Your Visitors Go

Side-by-side funnel comparison showing visitor retention at each stage, before and after our redesign.

Before Xpand

Traffic100%

Landing42%

Engage14%

Convert1.2%

After Xpand

Traffic100%

Landing72%

Engage34%

Convert3.4%

Average improvement across all funnel stages: +183% more visitors reaching checkout

Real Results

Proof, Not Promises

Numbers from real redesign projects we have shipped. Pick a client and see the transformation.

Before Xpand

Conv Rate

0.0%

Bounce Rate

Monthly Revenue

After Xpand90 days

Conv Rate

0.0%

Bounce Rate

Monthly Revenue

“We went from a 1.2% conversion rate to 3.4% in three months. The redesign paid for itself in the first two weeks.”

Marcus T.

Founder, FreshCart

Our Process

From Audit to Launch in 4 Steps

A proven framework refined across 100+ site launches.

Discovery & Audit

Week 1

Wireframe & Design

Week 2-3

Build & Test

Week 3-5

Launch & Optimize

Ongoing

Discovery & Audit

We analyze your current site with heatmaps, session recordings, and conversion data to find every leak in the funnel.

Week 1

Wireframe & Design

Mobile-first wireframes and high-fidelity mockups built around your data, not guesswork. You approve before we write a line of code.

Week 2-3

Build & Test

Next.js builds with sub-2s load times, full tracking integration, and A/B test framework baked in from day one.

Week 3-5

Launch & Optimize

Go live with real-time monitoring. We run A/B tests, iterate on conversion data, and optimize every week.

Ongoing

FAQ

Everything You Need to Know About Web Design & CRO

Answers to the questions brands ask most about site design, user experience, and conversion optimization.

Stop Losing Visitors. Start Converting.

Book a free CRO audit with our team. We will show you exactly where your site leaks conversions and how to fix it in 30 days.

Get Your Free CRO Audit

100+ sites launched+180% avg conversion liftSub-2s load times