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Spinning up
A landing page is a closer, not a brochure. We rebuild yours around the person at the bottom of your funnel. A/B-tested in real paid traffic, ICP-specific copy, no guesswork.
Platforms we build on
Webflow
WordPress
Elementor
Shopify
Wix
Squarespace
Figma
VercelHosted on
Vercel · 99.99% uptime · Edge-optimized
Below is the standard funnel we map for every CRO client in week 1. Hover any stage to see the most common leak pattern and the fix.
Side-by-side funnel comparison showing visitor retention at each stage, before and after our redesign.
Average improvement across all funnel stages: +183% more visitors reaching checkout
Drag the slider. The before is every cluttered ecommerce site you have ever closed in frustration. The after is the kind of page that earns the click.
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“Best site ever!!! 5 stars!!!” - Customer
AI-native growth for SaaS, e-commerce, and tech. Measured on revenue.
GEO
Be the answer
Perf
$7.2M /yr
AI Ops
240h saved
Conversion Rate
+0%
Bounce Rate
-0%
Page Speed
+0.0s
We rebuild your funnel as a flow chart. Map every drop-off, every friction point, every assumption.
We rewrite for the buyer at the bottom of the funnel. Test copy in real ad placements before the redesign.
We ship the page, run paid traffic to it, A/B test variants by ICP segment, double down on what wins.
Monthly conversion audits, quarterly redesigns of weakest pages, weekly experiment shipping.
+38% trial signup
avg lift across portfolio
+24% AOV
avg lift across portfolio
+47% account opens
avg lift across portfolio
+31% bookings
avg lift across portfolio
+19% inquiries
avg lift across portfolio
+42% calls booked
avg lift across portfolio
Site rebuild + 30-point pre-launch CRO audit + A/B testing infrastructure + ongoing optimization. Built on Next.js or Webflow depending on your team's capacity, instrumented with full GA4 + server-side tracking + heatmaps.
30-point CRO audit before any redesign
Hero hierarchy, CTA placement, form length, social proof, mobile UX, page speed, accessibility. Score every page Pass/Warning/Fail. Score below 6 means rebuild, not test.
Next.js or Webflow build
Next.js if you have engineering capacity and the marketing site needs deep product integration. Webflow if your team is design-led and ships pages weekly. Both ship SSR-clean for GEO.
Conversion-tested wireframe baseline
Start from one of 12 patterns: SaaS demo, free trial, webinar signup, lead-gen, booking, e-commerce PDP, pricing comparison. Customize the proof block, not the structure.
A/B testing infrastructure
GrowthBook or Optimizely set up on the server-side container. Statistical significance calculator wired in. Test cadence: 1 hypothesis at a time, 2-week minimum runtime.
Page speed under 2.5s LCP on 4G mobile
Image optimization, font subsetting, lazy loading below fold, server-side rendering. Real user monitoring via Core Web Vitals. Page speed is a CVR signal, not just an SEO one.
Accessibility WCAG AA minimum
Color contrast 4.5:1 body / 3:1 headings, keyboard-navigable, screen-reader-tested, alt text on every meaningful image. Bigger reach, lower legal exposure.
Heatmap + session replay setup
Microsoft Clarity (free) or Hotjar configured. Funnel events tagged. Weekly review of friction points. Test hypotheses come from session data, not opinions.
Schema markup for rich results
Organization, Service, BreadcrumbList, FAQPage, Article schemas across the site. Validated in Google Rich Results Test. Same entity-graph @id system as the GEO service.
Quarterly CRO re-audit
Re-run the 30-point audit every 90 days. Score should jump from baseline to 85%+ pass rate by quarter 2. Anything that backslides becomes a ticket.
Hierarchy, message-match, friction reduction. The exact templates and articles Xpand uses on every web engagement before any A/B test ships.
Free funnel teardown. We show you the 3 highest-leverage fixes, pay only if you want us to ship them.
Web Design and CRO Resource Hub
Field notes, downloadable templates, glossary definitions, and FAQ answers, all scoped to web design and cro. Updated continuously.
1 field notes
8 terms
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
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