Performance Marketing

Smart Bidding

Definition

What is Smart Bidding?

Google Ads automated bidding strategies that use machine learning to set CPCs in real time. Strategies include Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value.

Related terms

Cross-linked concepts

Performance Max

Google Ads' AI-driven campaign type that auto-allocates budget across Search, Shopping, YouTube, Display, Discover, and Gmail. Best for e-commerce with strong shopping feed and conversion data. Risk: spend can drift to low-quality placements without proper exclusions.

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