Performance Marketing
Negative Keywords
Definition
What is Negative Keywords?
Keywords that prevent ads from showing for queries containing those terms. Essential cost-control lever in Search. A weekly negative keyword review typically saves 10-20% of wasted spend.
Same category
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Want to put Negative Keywords to work?
We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether negative keywords is the right next move for your stack.