Spinning up
Live
+312AI citations this month
Press⌘Kto search
Spinning up
Performance Marketing
MERDefinition
Marketing Efficiency Ratio. Total revenue divided by total marketing spend across all channels in a period. Captures blended performance including organic uplift. The truth-teller metric ROAS pretends to be.
Related terms
ROAS
Return On Ad Spend, revenue divided by ad spend over a defined attribution window. The top-line efficiency metric for performance marketing. Defended ROAS requires accurate revenue attribution, which is why server-side tracking matters.
CAC
Customer Acquisition Cost, total marketing and sales cost divided by new customers acquired in the period. The denominator question is whether to include team salaries, software, and overhead, be consistent in how you define it.
Same category
We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether mer is the right next move for your stack.