Performance Marketing
Lookalike Audience
Definition
What is Lookalike Audience?
Audience built by an ad platform's algorithm to mirror the attributes of a seed audience (existing customers, high-value users). Available in Meta, Google, LinkedIn, TikTok. Best built from cleaned high-LTV seeds.
Same category
More Performance Marketing terms
Want to put Lookalike Audience to work?
We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether lookalike audience is the right next move for your stack.