CRO
Exit Intent
Definition
What is Exit Intent?
Behavior detected when a visitor's cursor moves toward the browser close or back button. Used to trigger last-chance modals or offers. Effectiveness has declined as users learn to dismiss them.
Same category
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Want to put Exit Intent to work?
We run CRO-led engagements every week. A 20-minute call gets you a read on whether exit intent is the right next move for your stack.