CRO
Heatmap
Definition
What is Heatmap?
A visualization of where users click, hover, and scroll on a page. Tools: Hotjar, Microsoft Clarity, FullStory. Best for diagnosing UX issues and identifying ignored CTAs or dead zones below the fold.
Same category
More CRO terms
Want to put Heatmap to work?
We run CRO-led engagements every week. A 20-minute call gets you a read on whether heatmap is the right next move for your stack.