CRO
Message Match
Definition
What is Message Match?
The principle that a landing page headline should mirror the ad copy or CTA that brought the user there. Mismatch causes immediate bounce. The single highest-leverage fix on most paid traffic landing pages.
Same category
More CRO terms
Want to put Message Match to work?
We run CRO-led engagements every week. A 20-minute call gets you a read on whether message match is the right next move for your stack.