CRO
A/B Testing
Definition
What is A/B Testing?
Splitting traffic between two or more page variants to measure which converts better. Statistical significance requires sample size based on baseline conversion rate and minimum detectable lift, usually 1,000+ conversions per variant.
Same category
More CRO terms
Want to put A/B Testing to work?
We run CRO-led engagements every week. A 20-minute call gets you a read on whether a/b testing is the right next move for your stack.