Performance Marketing · CTR
CTR
Definition
What is CTR?
Click-Through Rate. Clicks divided by impressions, expressed as a percentage. Channel-dependent. Search 3-6%, Display 0.3-0.8%, LinkedIn 0.4-1.2%, Meta 1-3%.
Same category
More Performance Marketing terms
Want to put CTR to work?
We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether ctr is the right next move for your stack.