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Performance Marketing
CTRDefinition
Click-Through Rate. Clicks divided by impressions, expressed as a percentage. Channel-dependent. Search 3-6%, Display 0.3-0.8%, LinkedIn 0.4-1.2%, Meta 1-3%.
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We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether ctr is the right next move for your stack.