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Performance Marketing
Definition
Cost Per Mille (cost per 1,000 impressions). The auction unit on Meta, LinkedIn, and most paid social. Useful for benchmark comparison but the bottom-funnel metric (CPA, ROAS) is what you optimize against.
Same category
We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether cpm is the right next move for your stack.