Analytics

BigQuery

Definition

What is BigQuery?

Google Cloud's serverless data warehouse. Native sink for GA4 event-level data. Used as the source for Looker dashboards and custom attribution models. Costs scale with query volume, not seats.

Related terms

Cross-linked concepts

Looker

Google Cloud's enterprise BI tool. Connects to BigQuery, GA4, and most data warehouses. Used for the operator dashboard layer that sits above raw analytics tools. Heavier setup than Mixpanel or Amplitude but more flexible at scale.

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