Analytics · GTM
Google Tag Manager
Definition
What is Google Tag Manager?
Google's tag management system. Lets non-developers deploy and update tracking pixels (GA4, Meta, LinkedIn, etc.) via a web UI without site code changes. Server-side GTM containers run the same logic on a server for first-party data.
Same category
More Analytics terms
Want to put Google Tag Manager to work?
We run Analytics-led engagements every week. A 20-minute call gets you a read on whether google tag manager is the right next move for your stack.