Google Tag Manager

Definition

What is Google Tag Manager?

Google's tag management system. Lets non-developers deploy and update tracking pixels (GA4, Meta, LinkedIn, etc.) via a web UI without site code changes. Server-side GTM containers run the same logic on a server for first-party data.

Same category

More Analytics terms

GA4
Attribution Window
First-Party Data
Multi-Touch AttributionMTA
Pipeline Attribution
Looker

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