Analytics

Looker

Definition

What is Looker?

Google Cloud's enterprise BI tool. Connects to BigQuery, GA4, and most data warehouses. Used for the operator dashboard layer that sits above raw analytics tools. Heavier setup than Mixpanel or Amplitude but more flexible at scale.

Same category

More Analytics terms

GA4
Google Tag ManagerGTM
Attribution Window
First-Party Data
Multi-Touch AttributionMTA
Pipeline Attribution

Browse all 121 glossary terms →

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