Spinning up
Live
+312AI citations this month
Press⌘Kto search
Spinning up
Analytics
MTADefinition
Distributing conversion credit across multiple touchpoints in the customer journey, rather than crediting only the last click. Common models: linear, time-decay, position-based. Requires unified data from CRM, ads platforms, and analytics.
Same category
We run Analytics-led engagements every week. A 20-minute call gets you a read on whether multi-touch attribution is the right next move for your stack.