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Performance Marketing
AOVDefinition
Average Order Value. Total revenue divided by total orders in a period. Levers to lift AOV: upsells, bundles, free-shipping thresholds, post-purchase modules. Each percentage point of AOV is leveraged across all marketing spend.
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We run Performance Marketing-led engagements every week. A 20-minute call gets you a read on whether aov is the right next move for your stack.