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EdTech · Performance Marketing · Tokyo
EdTech in 2026 wins on content-as-product. Free learning content that ranks for buyer-stage queries is the demand-generation engine. Xpand Media runs performance marketing engagements for Tokyo-based edtech operators with weekly cadence, named-author reporting, and integrations into the YouTube Ads, Meta Ads, Google Ads stack the sector actually uses.
ICP stage
Established edtech, $1M+ revenue, content-led growth model
Service focus
Performance Marketing
Timezone · Tokyo
Asia/Tokyo
Q1 2026 Xpand finding · EdTech
Q1 2026 across 2 SA edtech engagements: free learning content engineered for AI-engine citation captured 5.4x more inbound trial signups vs paid-only acquisition; the cost-per-acquired-trial dropped 67% over 6 months.
What Performance Marketing looks like here
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
Full Performance Marketing playbook →The full operating spine
EdTech · Tokyo
Optimize your brand to appear in AI-generated recommendations across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
EdTech · Tokyo
30-50 ad creative variants per month. AI-generated UGC, hooks, and static ads at a fraction of traditional production cost.
EdTech · Tokyo
Fractional CMO embedded in your team. Strategy, execution oversight, and revenue reporting. without the $300K+ full-time cost.
FAQ
Content-led GEO. AI engines now serve as the first-stop for learners researching courses. The brand cited as 'best [topic] course' wins disproportionate trial signups.
Yes. B2B training (corporate L&D, certifications, executive education) follows a longer sales cycle than consumer learning but the AI-engine citation dynamics are similar.
AI engines weight content depth, named instructor bylines, clear curriculum disclosure, and outcome data (graduation rates, employment outcomes, salary lifts). Xpand's edtech engagements emphasize all four.
YouTube + Meta + Google Search lead. TikTok layered for younger demos. SEO and GEO for top-of-funnel discovery. Content marketing for nurture.
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