Performance Marketing agency in Tokyo.
Full-funnel paid media managed for pipeline and revenue, not impressions. Google, YouTube, LinkedIn, and Meta under one operator. Built for Tokyo founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
We manage Google, YouTube, LinkedIn, and Meta campaigns to booked calls and pipeline, not impressions. Full-funnel tracking and weekly revenue reporting included.
APAC's most mature B2B SaaS market and #2 AI hub in Asia
Performance Marketing built for how Tokyo operators actually buy
Tokyo concentrates Asia's most mature B2B SaaS market with unique buyer dynamics: long evaluation cycles, deep relationship requirements, and a regulatory environment that rewards detailed compliance. Xpand Media runs AI-native growth engines tuned for Japanese B2B realities: Japanese-language GTM where required, English-default for international expansion, and reporting cadence Japanese buyers expect.
$5B+ deployed in Japanese tech in 2025; #2 in APAC after Singapore. Home to Mercari, Sansan, freee, SmartHR, Money Forward.
You are spending $10K-50K/month on ads but you cannot tell which clicks turn into revenue. Your agency sends pretty reports, but your demo calendar is still half-empty. Your tracking is broken, your attribution is guesswork, and every week you wait, your CAC goes up. Sound familiar?
The performance marketing stack we configure for Tokyo founders, CEOs, and business owners
- Google Ads (Search, Shopping, PMax) optimized to booked calls and pipeline, not just clicks
- YouTube Ads for awareness and retargeting with creative that converts
- LinkedIn Ads for B2B demand gen targeting decision-makers at ICP accounts
- Meta Ads (Facebook and Instagram) for DTC, e-commerce, and retargeting
- Full-funnel tracking setup: GA4, GTM, server-side tagging, offline conversion import
- Weekly reporting tied to revenue metrics, not impressions
- Creative strategy and ad variant testing (30-50 variants per month)
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Tokyo founders run into
Japanese B2B sales cycles run 9-15 months
Deep evaluation, multi-stakeholder consensus, and detailed proposals. Outbound + content + GEO must compound across that timeline.
Bilingual GTM (JP + EN) is mandatory
Domestic Japanese SaaS requires Japanese-first content. International expansion runs English-first. Most agencies handle one language well, not both.
Regulatory and compliance density
Personal Information Protection Act, electronic contracting requirements, sector-specific regs each affect B2B comms and outbound.
Relationship-led pipeline
Cold outbound less effective than warm introductions. LinkedIn presence, content authority, and conference engagement compound as relationship-building investments.
How we reach buyers in Tokyo
Japan paid mix uniquely includes Yahoo Japan Ads (50%+ of Japanese desktop search). Skipping Yahoo means missing major Japanese audience density. Facebook still strong relative to most APAC.
Performance Marketing in Tokyo
How long until I see results?
Most clients see measurable improvements within 30 days. Full optimization cycles typically take 60-90 days for mature accounts.
What is the minimum ad budget?
We work best with clients spending $5,000+ per month on ads. Below that, the math on agency fees does not make sense for either of us.
Do you lock us into a long contract?
No. We work on rolling monthly agreements. If we are not delivering, you should not be stuck. That said, most clients stay 12+ months because the results compound.
How is this different from my current agency?
We report on pipeline and revenue, not clicks and impressions. We set up proper tracking before we touch a campaign. And we use AI to automate the reporting and optimization work that most agencies do manually.
Do you work with Tokyo-based companies?
Yes. Most Japanese engagements run for SaaS, fintech, AI, and industrial-tech companies based in Tokyo. Operating model handles JST hours with senior strategist coverage and Japanese-language content via partner translators.
Do you support Japanese-language content?
Yes. Domestic Japanese GTM requires native Japanese content. We layer Japanese for organic SEO, paid social, and outbound through specialist Japanese-native partner translators. English layered for international expansion.
How does timezone work for Tokyo clients?
Default cadence is weekly Zoom reviews in JST working hours (9am-6pm). Strong overlap with Singapore (1 hour difference). Dubai is 5 hours behind, so async ops happen overnight Tokyo-time.
What sectors fit best in Tokyo?
B2B SaaS scaling Japan + APAC, fintech under FSA, industrial-tech, AI startups. Less effective for purely-Japanese consumer apps requiring deep domestic cultural specificity.
Can you handle Yahoo Japan Ads campaigns?
Yes. Japanese paid mix includes Yahoo Japan Ads alongside Google + LinkedIn. We run native Yahoo Japan Ads accounts with proper Japanese ad copy and audience targeting.
How does payment work for Japanese companies?
Service contracts via UAE entity. Payment in JPY or USD via wire. Most Japanese SaaS prefer JPY for domestic operations and USD for international. Retainer-based with quarterly checkpoints.
Every service we run in Tokyo
Ready to ship performance marketing in Tokyo?
20-minute strategy call. We audit, recommend, fit-check. No pitch.