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Performance marketing, GEO, AI automation, B2B outbound, web design, AI creative, marketing strategy, and social media for Tokyo founders, CEOs, and business owners.
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Tokyo concentrates Asia's most mature B2B SaaS market with unique buyer dynamics: long evaluation cycles, deep relationship requirements, and a regulatory environment that rewards detailed compliance. Xpand Media runs AI-native growth engines tuned for Japanese B2B realities: Japanese-language GTM where required, English-default for international expansion, and reporting cadence Japanese buyers expect.
Market data · $5B+ deployed in Japanese tech in 2025; #2 in APAC after Singapore. Home to Mercari, Sansan, freee, SmartHR, Money Forward.
APAC's most mature B2B SaaS market and #2 AI hub in Asia
Founder pain points · Tokyo
Pain 01
Deep evaluation, multi-stakeholder consensus, and detailed proposals. Outbound + content + GEO must compound across that timeline.
Pain 02
Domestic Japanese SaaS requires Japanese-first content. International expansion runs English-first. Most agencies handle one language well, not both.
Pain 03
Personal Information Protection Act, electronic contracting requirements, sector-specific regs each affect B2B comms and outbound.
Pain 04
Cold outbound less effective than warm introductions. LinkedIn presence, content authority, and conference engagement compound as relationship-building investments.
Where we are strongest in Tokyo
B2B SaaS
Series A-D
Vertical SaaS scaling Japan + APAC, often founded by ex-Mercari/Sansan/freee teams.
Fintech
Series A+
Japanese banking-tech, embedded finance, B2B finance SaaS regulated under FSA.
Industrial + Manufacturing tech
Series A+
SaaS serving Japan's manufacturing economy, supply chain and ops tech.
AI
Pre-seed to Series B
Japanese-language LLMs, foundation model wrappers, vertical AI applications.
Market intelligence · Tokyo
Channel mix
Japan paid mix uniquely includes Yahoo Japan Ads (50%+ of Japanese desktop search). Skipping Yahoo means missing major Japanese audience density. Facebook still strong relative to most APAC.
VC and accelerator ecosystem
SoftBank Vision Fund, Globis Capital Partners, JAFCO, Global Brain, World Innovation Lab (WiL), Coral Capital, ANRI. Strong corporate VC: Toyota, Mitsubishi, Sony Innovation Fund.
How Xpand wins here
Tokyo has 200+ marketing agencies. Most are domestic-focused with limited cross-border SaaS expertise. Few combine bilingual GTM with AI-native ops. Xpand fills that gap with Japanese channel partner support.
FAQ · Tokyo
Yes. Most Japanese engagements run for SaaS, fintech, AI, and industrial-tech companies based in Tokyo. Operating model handles JST hours with senior strategist coverage and Japanese-language content via partner translators.
Yes. Domestic Japanese GTM requires native Japanese content. We layer Japanese for organic SEO, paid social, and outbound through specialist Japanese-native partner translators. English layered for international expansion.
Default cadence is weekly Zoom reviews in JST working hours (9am-6pm). Strong overlap with Singapore (1 hour difference). Dubai is 5 hours behind, so async ops happen overnight Tokyo-time.
B2B SaaS scaling Japan + APAC, fintech under FSA, industrial-tech, AI startups. Less effective for purely-Japanese consumer apps requiring deep domestic cultural specificity.
Yes. Japanese paid mix includes Yahoo Japan Ads alongside Google + LinkedIn. We run native Yahoo Japan Ads accounts with proper Japanese ad copy and audience targeting.
Service contracts via UAE entity. Payment in JPY or USD via wire. Most Japanese SaaS prefer JPY for domestic operations and USD for international. Retainer-based with quarterly checkpoints.
What we run for Tokyo founders, CEOs, and business owners
Each one runs as a stand-alone engagement or as part of the full stack. Click any row to see the Tokyo variant.
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one. Used by Tokyo founders, CEOs, and business owners across our portfolio.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
Browse allYes. We work with SaaS, e-commerce, and tech companies based in Tokyo and the surrounding region. Most engagements run remotely with the option of regular in-person sessions.
B2B SaaS, fintech, e-commerce and DTC, professional services, and tech-enabled ventures. Each engagement is scoped to the goals on the call, we do not run a one-size playbook.
A 20-minute strategy call. We audit your current setup, identify the highest-leverage growth moves, and tell you whether we are the right fit. No pitch, no pressure, no commitment.
Most engagements have a campaign live within 14 to 21 days of kickoff. Week one handles tracking and ICP. Week two handles asset and creative production. Week three goes live with full-funnel reporting.
Yes, on request. The day-to-day work runs remotely with weekly reporting calls so the engagement does not depend on physical proximity, but we can meet in person when it helps.
Looking for the full agency overview? See the main Xpand Media page.
Free audit
One call. Zero deck. We pull up your stack live, show you 3 quick wins and 3 structural issues, and tell you honestly if we are the right partner for founders, CEOs, and business owners in Tokyo. If not, we tell you who to call instead.
