Healthcare and medtech · Madrid
Healthcare and medtech marketing agency in Madrid
Healthcare in 2026 needs HIPAA-aware GEO + regulator-compliant content. Patient acquisition and provider B2B are two completely different motions. For healthcare and medtech operators in Madrid, Xpand Media runs the full operating spine, remotely from Dubai, — Generative engine optimization (GEO), Performance marketing, Marketing strategy and planning, Websites and landing pages — calibrated to local context and timezone.
Healthcare and medtechMadrid
- ICP stage
- Established medtech, hospital networks, regulated healthtech
- Timezone
- Europe/Madrid
- Key platforms
- Google Ads · Meta Ads · LinkedIn Ads
Madrid sector context
Why Madrid fits Healthcare and medtech
- Series A+
EdTech
Spanish-language edtech, professional development platforms serving Spain + LATAM.
The operating spine
Services that run inside every Healthcare and medtech × Madrid engagement
- Service · MadridPerformance marketingPaid campaigns on Google, Meta and YouTube, plus LinkedIn for B2B, run by Xpand Media and reported against your own revenue data.
- Service · MadridWebsites and landing pagesWebsites and landing pages built mobile-first, with GA4 and event tracking in place before launch.
- Service · MadridMarketing strategy and planningA marketing plan, channel priorities and oversight of your vendors, from an agency that also runs paid, outbound and web.
- Service · MadridGenerative engine optimization (GEO)AI visibility work: we check how 5 AI engines describe your brand and fix the pages, schema and listings you control.
FAQ
Healthcare and medtech in Madrid — common questions
Do you handle HIPAA/GDPR compliance?
Yes. US healthcare engagements include HIPAA-aware content and infrastructure review. EU engagements layer GDPR. Both flow through the client's legal/compliance team for final approval; Xpand produces drafts and revision cycles to meet the bar.
What sectors fit best in healthcare?
Medtech B2B (hospital procurement), specialty clinic chains (dental, dermatology, fertility), regulated healthtech platforms, and clinical research organizations. Direct-to-consumer pharma is excluded for regulatory reasons.
Do you handle multi-language healthcare content?
Yes. MENA healthcare often needs EN + AR. EU engagements may need DE, FR, IT, ES. All content goes through clinical accuracy review before publication.
How does AI engine citation work for medical queries?
AI engines weight medical content cautiously — they prefer content with named medical reviewers, clinical methodology disclosure, and regulator-compliant claim language. Xpand's healthcare engagements emphasize all three to lift citation eligibility.
Ready to run the playbook?