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Performance marketing, GEO, AI automation, B2B outbound, web design, AI creative, marketing strategy, and social media for Madrid founders, CEOs, and business owners.
Trusted across 20+ platforms
Formal partner status on every primary ad platform we run
We wire these into client stacks as the operating layer
AI engines we work with directly for citation and GEO
Madrid is Southern Europe's #1 startup hub by VC density, anchoring Spanish SaaS and fintech alongside Barcelona. Spanish founders increasingly target LATAM expansion alongside European scaling. Xpand Media runs AI-native growth engines built for that bilingual + multi-region playbook with Spanish + English content production and channel coverage spanning EU and LATAM markets.
Market data · €3B+ deployed in Spanish tech in 2025; Madrid + Barcelona anchor 80%+ of national VC. Home to Cabify, Glovo, Wallapop, Job and Talent, Voxel, Ironhack.
Southern Europe's startup capital and LATAM gateway
Founder pain points · Madrid
Pain 01
Spanish domestic content is essential, but international expansion targets EN-default audiences. Most agencies handle one well, not both.
Pain 02
Spanish SaaS often expands into Mexico, Colombia, Argentina, and Chile early. LATAM playbook differs from EU — payment infrastructure, channel mix, regulatory layers.
Pain 03
Spanish B2B sells into Banco Santander, BBVA, IBEX 35-listed enterprise. 6-9 month evaluation cycles standard.
Pain 04
Spanish public sector ICT spending is massive but procurement requires specialized GTM motion most agencies don't carry.
Where we are strongest in Madrid
B2B SaaS
Series A-C
Vertical SaaS scaling Spain + LATAM + EU, often founded by ex-Cabify/Glovo/Wallapop teams.
Fintech
Series A+
Banco de España-regulated platforms, embedded finance, B2B finance for Spanish + LATAM markets.
DTC + e-commerce
Series A+
Premium Spanish DTC scaling Spain + LATAM + EU, fashion-tech, beauty-tech.
EdTech
Series A+
Spanish-language edtech, professional development platforms serving Spain + LATAM.
Market intelligence · Madrid
Channel mix
Spanish B2B leans LinkedIn + Google Ads with strong Spanish-language SEO investment. DTC scales heavily on TikTok + Meta. LATAM expansion adds Google Ads + WhatsApp Business.
VC and accelerator ecosystem
Seaya Ventures, Kibo Ventures, Samaipata, K Fund, Bonsai Partners, Adara Ventures, Athos Capital. Strong corporate VC: Telefónica Ventures, BBVA, Santander InnoVentures.
How Xpand wins here
Madrid has 150+ marketing agencies, mostly creative-led with limited B2B SaaS specialty. Few combine bilingual ES/EN with cross-region (EU + LATAM) GTM. Xpand fills that gap.
FAQ · Madrid
Yes. Most Spanish engagements run for SaaS, fintech, DTC, and edtech companies based in Madrid or Barcelona. Operating model handles cross-EU + LATAM GTM with bilingual content production.
Yes. Domestic Spanish content runs via native partner translators. ES + EN bilingual capability for cross-region campaigns. LATAM-specific Spanish (Mexican, Argentine variants) where channel demands.
One of our most common Spanish engagement profiles. Multi-region campaigns covering Mexico/Colombia/Argentina/Chile. WhatsApp Business + LATAM-specific Google Ads + Spanish-localized creative.
B2B SaaS scaling Spain + LATAM + EU, fintech under Banco de España, DTC scaling multi-country, edtech serving Spanish-speaking markets. Less effective for purely-domestic SMB.
EU-region tooling, GA4 with consent-mode v2 + server-side, EU CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Same strict EU defaults as Berlin/Amsterdam.
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Spanish SaaS prefer EUR for domestic + EU operations and USD for LATAM and international.
What we run for Madrid founders, CEOs, and business owners
Each one runs as a stand-alone engagement or as part of the full stack. Click any row to see the Madrid variant.
Free resources
16 free templates, 8 learning tracks, weekly playbook posts, and a 60+ entry FAQ. Everything we’d hand a new client on day one. Used by Madrid founders, CEOs, and business owners across our portfolio.
16 production-ready templates for GEO, performance ads, outbound, CRO. Drop straight into your stack.
Get them freeStructured learning tracks across all 8 services. Built for founders and business owners, not students.
Start a trackHow we run growth ops in 2026. New post weekly. Real numbers, not theory.
Read the latest60+ answers. Pricing, scope, sectors, results timelines. The questions buyers ask before booking.
Browse allYes. We work with SaaS, e-commerce, and tech companies based in Madrid and the surrounding region. Most engagements run remotely with the option of regular in-person sessions.
B2B SaaS, fintech, e-commerce and DTC, professional services, and tech-enabled ventures. Each engagement is scoped to the goals on the call, we do not run a one-size playbook.
A 20-minute strategy call. We audit your current setup, identify the highest-leverage growth moves, and tell you whether we are the right fit. No pitch, no pressure, no commitment.
Most engagements have a campaign live within 14 to 21 days of kickoff. Week one handles tracking and ICP. Week two handles asset and creative production. Week three goes live with full-funnel reporting.
Yes, on request. The day-to-day work runs remotely with weekly reporting calls so the engagement does not depend on physical proximity, but we can meet in person when it helps.
Looking for the full agency overview? See the main Xpand Media page.
Free audit
One call. Zero deck. We pull up your stack live, show you 3 quick wins and 3 structural issues, and tell you honestly if we are the right partner for founders, CEOs, and business owners in Madrid. If not, we tell you who to call instead.
