Senior Marketing Leadership Without the Full-Time Salary agency in Madrid.
Fractional CMO embedded in your team. Strategy, execution oversight, and revenue reporting. without the $300K+ full-time cost. Built for Madrid founders, CEOs, and business owners across SaaS, e-commerce, and tech.
TL;DR
As your fractional CMO 1-3 days per week, we set strategy, manage your team, and drive pipeline. Senior marketing leadership without the $300K+ salary.
Southern Europe's startup capital and LATAM gateway
Senior Marketing Leadership Without the Full-Time Salary built for how Madrid operators actually buy
Madrid is Southern Europe's #1 startup hub by VC density, anchoring Spanish SaaS and fintech alongside Barcelona. Spanish founders increasingly target LATAM expansion alongside European scaling. Xpand Media runs AI-native growth engines built for that bilingual + multi-region playbook with Spanish + English content production and channel coverage spanning EU and LATAM markets.
€3B+ deployed in Spanish tech in 2025; Madrid + Barcelona anchor 80%+ of national VC. Home to Cabify, Glovo, Wallapop, Job and Talent, Voxel, Ironhack.
You are a founder wearing the marketing hat and you know it is costing you. You have tried freelancers but they need too much direction. You have tried agencies but they do not understand your business. You need someone senior enough to set the strategy and hands-on enough to make sure it actually gets executed. But you cannot justify a $250K+ hire right now.
The senior marketing leadership without the full-time salary stack we configure for Madrid founders, CEOs, and business owners
- Go-to-market strategy and positioning for your product or service
- Demand generation engine design: which channels, what budget, what KPIs
- Marketing team hiring, onboarding, and management
- Agency and vendor oversight so you stop wasting money on underperformers
- Weekly reporting on pipeline, CAC, and revenue attribution
- Brand positioning, messaging, and competitive differentiation
From audit to live in three weeks
01
Diagnose
We audit your current setup and find the biggest growth levers.
02
Build & Ship
We build the pages, ads, automation, and creative you need in a focused sprint.
03
Optimize & Scale
We measure what worked, kill what did not, and scale the winners.
What Madrid founders run into
Bilingual ES + EN GTM mandatory
Spanish domestic content is essential, but international expansion targets EN-default audiences. Most agencies handle one well, not both.
LATAM expansion runs differently than EU
Spanish SaaS often expands into Mexico, Colombia, Argentina, and Chile early. LATAM playbook differs from EU — payment infrastructure, channel mix, regulatory layers.
Long Spanish enterprise sales cycles
Spanish B2B sells into Banco Santander, BBVA, IBEX 35-listed enterprise. 6-9 month evaluation cycles standard.
Public-sector procurement is significant
Spanish public sector ICT spending is massive but procurement requires specialized GTM motion most agencies don't carry.
How we reach buyers in Madrid
Spanish B2B leans LinkedIn + Google Ads with strong Spanish-language SEO investment. DTC scales heavily on TikTok + Meta. LATAM expansion adds Google Ads + WhatsApp Business.
Senior Marketing Leadership Without the Full-Time Salary in Madrid
How many hours per week does this typically involve?
Engagements run 1-3 days per week depending on scope. We agree on the structure upfront. You get a senior operator, not someone who disappears between monthly calls.
Is this the same as hiring a marketing director?
Similar output, fraction of the cost. A full-time CMO runs $200K,$350K+ in salary alone. A fractional engagement gives you that caliber of thinking without the overhead or hiring risk.
What industries do you have experience in?
B2B SaaS, PropTech, FoodTech, e-commerce, and DTC. Deep experience across the Middle East and international markets. If you are building something that needs pipeline, we can help.
Do you work with Madrid-based companies?
Yes. Most Spanish engagements run for SaaS, fintech, DTC, and edtech companies based in Madrid or Barcelona. Operating model handles cross-EU + LATAM GTM with bilingual content production.
Do you support Spanish-language content?
Yes. Domestic Spanish content runs via native partner translators. ES + EN bilingual capability for cross-region campaigns. LATAM-specific Spanish (Mexican, Argentine variants) where channel demands.
How does Madrid-to-LATAM expansion work?
One of our most common Spanish engagement profiles. Multi-region campaigns covering Mexico/Colombia/Argentina/Chile. WhatsApp Business + LATAM-specific Google Ads + Spanish-localized creative.
What sectors fit best in Madrid?
B2B SaaS scaling Spain + LATAM + EU, fintech under Banco de España, DTC scaling multi-country, edtech serving Spanish-speaking markets. Less effective for purely-domestic SMB.
How does GDPR compliance work?
EU-region tooling, GA4 with consent-mode v2 + server-side, EU CRM data, Schrems II-compliant SaaS selection, GDPR-aligned outbound. Same strict EU defaults as Berlin/Amsterdam.
How does payment work for Spanish companies?
Service contracts via UAE entity. Payment in EUR or USD via wire or card. Most Spanish SaaS prefer EUR for domestic + EU operations and USD for LATAM and international.
Every service we run in Madrid
Ready to ship senior marketing leadership without the full-time salary in Madrid?
20-minute strategy call. We audit, recommend, fit-check. No pitch.