GEO / AI Search
HowTo Schema
Definition
What is HowTo Schema?
schema.org type for step-by-step instructional content. Each step is wrapped in a HowToStep object. Surfaces in Google and Gemini answer cards for procedural queries.
Related terms
Cross-linked concepts
- Schema.orgA shared vocabulary for structured data on the web, jointly maintained by Google, Microsoft, Yahoo, and Yandex. Implemented via JSON-LD blocks. The most cited types for marketing sites: Organization, Service, FAQPage, Article, BreadcrumbList, LocalBusiness.
- FAQPage SchemaJSON-LD structured data that marks a page's FAQ section as machine-readable Question/Answer pairs. Generates accordion-style rich results in Google and is one of the highest-leverage AEO patterns. Pages with FAQPage schema get cited in Perplexity around 40% more often.
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