GEO / AI Search
FAQPage Schema
Definition
What is FAQPage Schema?
JSON-LD structured data that marks a page's FAQ section as machine-readable Question/Answer pairs. Generates accordion-style rich results in Google and is one of the highest-leverage AEO patterns. Pages with FAQPage schema get cited in Perplexity around 40% more often.
Related terms
Cross-linked concepts
- JSON-LDJavaScript Object Notation for Linked Data, the recommended format for embedding schema.org structured data in HTML. Lives in a <script type="application/ld+json"> tag and is parsed by search engines and AI crawlers but invisible to users.
- Schema.orgA shared vocabulary for structured data on the web, jointly maintained by Google, Microsoft, Yahoo, and Yandex. Implemented via JSON-LD blocks. The most cited types for marketing sites: Organization, Service, FAQPage, Article, BreadcrumbList, LocalBusiness.
- Rich ResultsEnhanced search results powered by structured data. Examples: FAQ accordions in SERP, review stars, recipe cards, video carousels, breadcrumbs. Tested via Google's Rich Results Test.
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