GEO / AI Search
Answer Capsule
Definition
What is Answer Capsule?
A 2-3 sentence self-contained paragraph in the first 200 words of a page that directly answers the title's question. The most likely passage to be quoted by AI engines and Google's Featured Snippets. Must be under 70 words and name the entity explicitly.
Related terms
Cross-linked concepts
- Generative Engine Optimization (GEO)The practice of engineering content, schema, and entity authority so a brand is cited inside generative AI answers. Targets ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot. Built on entity disambiguation, structured data, citation-bait content, and llms.txt.
- Answer Engine Optimization (AEO)Optimizing content for direct extraction by AI answer engines and voice search. Focuses on question-form headings, atomic facts, FAQ schema, and concise definitions in the first 200 words. Sister discipline to GEO.
- Featured SnippetA direct-answer box at the top of Google search results, pulled from one ranked page. Eligibility requires answering the query in 40-60 words within the first H2 section. Featured-snippet pages are the primary candidates for AI Overviews.
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