SEO

Rich Results

Definition

What is Rich Results?

Enhanced search results powered by structured data. Examples: FAQ accordions in SERP, review stars, recipe cards, video carousels, breadcrumbs. Tested via Google's Rich Results Test.

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Cross-linked concepts

Schema.org

A shared vocabulary for structured data on the web, jointly maintained by Google, Microsoft, Yahoo, and Yandex. Implemented via JSON-LD blocks. The most cited types for marketing sites: Organization, Service, FAQPage, Article, BreadcrumbList, LocalBusiness.

JSON-LD

JavaScript Object Notation for Linked Data, the recommended format for embedding schema.org structured data in HTML. Lives in a <script type="application/ld+json"> tag and is parsed by search engines and AI crawlers but invisible to users.

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