SEO

Anchor Text

Definition

What is Anchor Text?

The visible clickable text of a hyperlink. Search engines use anchor text as a relevance signal for the destination page. Over-optimization (exact-match keyword stuffing) can trigger penalties.

Related terms

Cross-linked concepts

Internal Linking

Links from one page of a site to another page on the same site. The strongest tool for distributing topical authority across a domain. Hub-and-spoke patterns (topic hub linking to detail pages) outperform flat structures.

Same category

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