SEO

Internal Linking

Definition

What is Internal Linking?

Links from one page of a site to another page on the same site. The strongest tool for distributing topical authority across a domain. Hub-and-spoke patterns (topic hub linking to detail pages) outperform flat structures.

Related terms

Cross-linked concepts

Topic Cluster

A content architecture where one comprehensive pillar page (2,500+ words) links to many supporting articles, and each supporting article links back to the pillar. Builds topical authority and signals depth to both Google and AI engines.

Same category