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SEO

Canonical URL

Definition

What is Canonical URL?

The single authoritative URL for a piece of content, declared via <link rel="canonical">. Tells search engines which version to index when multiple URLs serve the same or similar content. Prevents duplicate content penalties and consolidates ranking signals.

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Want to put Canonical URL to work?

We run SEO-led engagements every week. A 20-minute call gets you a read on whether canonical url is the right next move for your stack.