Analytics

Amplitude

Definition

What is Amplitude?

Event-based product analytics platform, the main alternative to Mixpanel. Stronger on cohort visualization and retention curves; weaker on web analytics. Used by mature product-led growth teams.

Related terms

Cross-linked concepts

Mixpanel

Event-based product analytics. Best for SaaS funnel analysis, retention curves, and feature adoption metrics. Pairs with GA4 for marketing-side analytics, they answer different questions.

Same category

More Analytics terms

Browse all 121 glossary terms →

Want to put Amplitude to work?

We run Analytics-led engagements every week. A 20-minute call gets you a read on whether amplitude is the right next move for your stack.

Book a strategy call →

Spinning up