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FoundationsCRO~1.5 hours
Conversion Rate Discipline
What actually moves conversion rate beyond visual polish. Hierarchy, message match, friction.
For: Marketing managers and founders auditing landing pages
What you'll learn
Most landing pages lose conversion on 5-8 specific things, not on the design as a whole. This track walks the 30-point CRO audit, the 12 wireframes Xpand uses as starting points, and the message-match principle that ties paid creative to landing-page conversion. Audit one page, then test the top 3 changes.
Outcomes
- Run the 30-point CRO audit on any landing page in 60 minutes
- Pick the right wireframe pattern from the 12 templates
- Diagnose hero, CTA, and form leaks before testing
- Define a healthy conversion rate baseline for your traffic source
Done with this track?
Bring it to the strategy call. We will look at your real situation and surface the top 3 changes to ship this quarter.
Book a strategy call →