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FoundationsPerformance~2 hours
Performance Marketing Foundations
From broken attribution to defended ROAS. The full performance setup in one track.
For: Growth managers and founders running paid in-house
What you'll learn
Most paid-marketing waste comes from broken tracking, not bad creative. This track walks attribution, server-side tagging, Meta CAPI, LinkedIn CAPI, Consent Mode v2, and the 9-point audit Xpand runs on every new performance engagement. By the end, you can run the audit yourself and prioritize the top 3 fixes.
Outcomes
- Diagnose attribution drift across GA4, Meta, and LinkedIn
- Run the 9-point tracking audit on your own account
- Set up Meta CAPI with Event Match Quality 8+
- Detect double-counting and dedupe via event_id
Prerequisites
- · Basic familiarity with GA4 or Google Tag Manager
Curriculum
6 resources · recommended order
Why your attribution is lying to you (and the 4-hour fix)
ReadThe diagnosis framework. Read first.
Performance Marketing glossary
Reference9-Point Tracking Audit
TemplateRun on your account in week one.
Growth Stack Setup Checklist
TemplateConfirm your stack is complete before you blame creative.
Performance Marketing service overview
ServicePerformance FAQ
FAQ
Done with this track?
Bring it to the strategy call. We will look at your real situation and surface the top 3 changes to ship this quarter.
Book a strategy call →